×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

The Public Relations Writer's Handbook: The Digital Age
     

The Public Relations Writer's Handbook: The Digital Age

3.0 1
by Merry Aronson, Don Spetner, Carol Ames
 

See All Formats & Editions

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly

Overview

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Product Details

ISBN-13:
9781118041079
Publisher:
Wiley
Publication date:
12/28/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
368
File size:
1 MB

What People are Saying About This

From the Publisher
“Essential for any PR professional.  Well written and easy to understand.”

—Richard Edelman, president and CEO, Edelman Public Relations Worldwide

 

 

“Despite all the rapid advances in technology, good writing is still the key to effective communications. And good writing comes from clear thinking. This book provides an excellent, step-by-step approach to both.”—Jon Iwata, senior vice president, Communications, IBM

 

“Good writing is still at the core of all great communications campaigns, and this book provides aspiring and experienced practitioners with practical guidelines and effective approaches to consider.”—Andy Polansky, president, Weber Shandwick Worldwide

 

“This is a practical, direct, and easy-to-use handbook for public relations writing, authored by top communications professionals.  It’s a must-read for anyone serious about a successful career in public relations.”—Carl Folta, executive vice president, Corporate Communications, Viacom, Inc.

 

“This book offers no-nonsense, straight-ahead advice on how to compete and win in today’s digital world of public relations.”— Paula D. Woodley, lecturer, Annenberg School for Communications, University of Southern California

 

Meet the Author

Merry Aronson is the founder and director of MerryMedia, a Los Angeles–based entertainment marketing and PR firm. She has worked as a journalist, entertainment publicist, and network television promotion executive, and has taught PR writing at New York University and University of California, Los Angeles.

Don Spetner is senior vice president for Global Meeting and Communications at Korn/Ferry International. He was named an "Industry All Star" by Inside PR magazine, and his essays on communications have been published in The Journal of Corporate Public Relations and PRWeek.

Carol Ames teaches entertainment studies and public relations on the faculty of California State University, Fullerton. She is an experienced independent public relations professional and executive producer of movies for television.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews

The Public Relations Writer's Handbook: The Digital Age 3 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
There are so few books on the market today for public relations writers. There is the old stand by of the AP Handbook but it is nice to have a book written for those of us who didn't care to major in journalism. This is a book that is good to have with the AP Handbook and to be used in conjunction with it. Definitely add this one to your library if you are a writer.