The Public Relations Writer's Handbook: The Digital Ageby Merry Aronson, Don Spetner, Carol Ames
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The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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Meet the Author
Merry Aronson is the founder and director of MerryMedia, a Los Angeles–based entertainment marketing and PR firm. She has worked as a journalist, entertainment publicist, and network television promotion executive, and has taught PR writing at New York University and University of California, Los Angeles.
Don Spetner is senior vice president for Global Meeting and Communications at Korn/Ferry International. He was named an "Industry All Star" by Inside PR magazine, and his essays on communications have been published in The Journal of Corporate Public Relations and PRWeek.
Carol Ames teaches entertainment studies and public relations on the faculty of California State University, Fullerton. She is an experienced independent public relations professional and executive producer of movies for television.
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There are so few books on the market today for public relations writers. There is the old stand by of the AP Handbook but it is nice to have a book written for those of us who didn't care to major in journalism. This is a book that is good to have with the AP Handbook and to be used in conjunction with it. Definitely add this one to your library if you are a writer.