Public Relations Writing and Media Techniques / Edition 3

Public Relations Writing and Media Techniques / Edition 3

by Dennis L. Wilcox, Lawrence W. Nolte
     
 

ISBN-10: 0673980839

ISBN-13: 9780673980830

Pub. Date: 01/28/1997

Publisher: Allyn & Bacon, Inc.

Offering an effective, highly accessible combination of theory and practice, this thoroughly updated and truly comprehensive text covers the full range of public relations writing and media techniques. It clearly explains major theories and concepts as well as provides basic guidelines, checklists, and "how-to" advice. Abundant, up-to-date examples from actual media…  See more details below

Overview

Offering an effective, highly accessible combination of theory and practice, this thoroughly updated and truly comprehensive text covers the full range of public relations writing and media techniques. It clearly explains major theories and concepts as well as provides basic guidelines, checklists, and "how-to" advice. Abundant, up-to-date examples from actual media practice illustrate the content's real-world application.

Product Details

ISBN-13:
9780673980830
Publisher:
Allyn & Bacon, Inc.
Publication date:
01/28/1997
Edition description:
Older Edition
Pages:
494
Product dimensions:
7.41(w) x 9.20(h) x 0.96(d)

Table of Contents

Foreword
Preface
Pt. 1The Basics of Public Relations Writing1
Ch. 1Preparing for Writing3
Ch. 2Legal and Ethical Considerations32
Ch. 3Persuasive Writing58
Ch. 4Finding and Generating News81
Pt. 2Writing for Mass Media111
Ch. 5The News Release113
Ch. 6The Feature Story140
Ch. 7Photos and Graphics160
Ch. 8Radio and Television187
Ch. 9Pitch Letters, Advisories, News Conferences and Op-Ed219
Ch. 10Media Lists, Mailings and the Internet250
Ch. 11The Basics of Media Relations279
Pt. 3Writing for Other Media297
Ch. 12Newsletters and Magazines299
Ch. 13Leaflets and Brochures320
Ch. 14Public Relations Advertising340
Ch. 15Letters, Direct Mail and Reports363
Ch. 16Speakers and Speeches384
Ch. 17Audiovisual Aids405
Pt. 4Managing Programs and Campaigns421
Ch. 18Meetings and Events423
Ch. 19Program Planning445
Ch. 20Program Evaluation463
A Glossary for Public Relations Writers483
Index487

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