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1990 Paperback Good No media included on used books (CDs, DVDs, access kits, etc.). unless otherwise stated.
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1990 Hardcover First Edition Very good+ No dust jacket Ex-college library with usual library features/ Very good+/ no dust jacket/ library binding-hardback/ 1990/ 1st editionB&R
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1990 Paperback New
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Overview
Breadth and balance in content are the primary attributes of this book, which is designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. This comprehensive text addresses writing tasks undertaken for print and electronic media as well as those that arise in the business component of public relations, providing: insights into the roles and responsibilities of practitioners and the nature of persuasion; techniques in message development and public relations writing; separate sets of chapters dedicated to print and electronic writing tasks; and three case histories each accompanied by a set of writing problems, to ...