Public Relations Writing in Australia

Public Relations Writing in Australia

by James Mahoney
     
 


Public Relations Writing in Australia approaches public relations as an ethical and professional element of strategic organizational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a…  See more details below

Overview


Public Relations Writing in Australia approaches public relations as an ethical and professional element of strategic organizational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers, where appropriate, to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics. The book has a distinct Australian context and is grounded in contemporary Australian practice.

Product Details

ISBN-13:
9780195561074
Publisher:
Oxford University Press, USA
Publication date:
06/01/2009
Pages:
240
Product dimensions:
6.60(w) x 9.60(h) x 0.50(d)

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