Public Relations Writing: Principles in Practice / Edition 2

Public Relations Writing: Principles in Practice / Edition 2

by Donald Treadwell, Jill B. Treadwell
     
 

ISBN-10: 1412905516

ISBN-13: 9781412905510

Pub. Date: 04/28/2005

Publisher: SAGE Publications

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public

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Overview

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

Product Details

ISBN-13:
9781412905510
Publisher:
SAGE Publications
Publication date:
04/28/2005
Edition description:
Second Edition
Pages:
544
Sales rank:
1,025,969
Product dimensions:
8.00(w) x 10.00(h) x 1.10(d)

Table of Contents

Preface
Chapter 1. Theoretical Influences on Public Relations Writing
Chapter 2: Sending the Message: Writing for Style, Flow, and Credibility
Chapter 3: Ethical Influences on Public Relations Writing
Chapter 4: Cultural Influences on Public Relations Writing
Chapter 5: Research Influences on Public Relations Writing
Chapter 6: Legal Influences on Public Relations Writing
Chapter 7: Design Influences on Public Relations Writing
Chapter 8: From Principles to Planning to Practice: Business Writing, Fact Sheets, and Bios
Chapter 9: Out of Your Control...or is it?: Newswriting for the Press
Chapter 10: Under Your Control: Features and Newsletters
Chapter 11: Let's Hear It: Writing for Broadcast, Scripts, and Speeches
Chapter 12: When the News Isn't Good: Crisis Messages
Chapter 13: The Multipurpose Medium: Writing for the Web
Chapter 14: Persuasion for Mass Action: Advocacy Campaigns, Op-Eds, and PSAs
Chapter 15: Persuasion for Individual Action: Direct Mail, Brochures, and Proposals
Chapter 16: High-Profile Projects: Annual Reports, Events, and Exhibitions
Appendix A: The Value of Editing
Appendix B: Public Relations Society of America (PRSA) Code of Ethics
Appendix C: Research Methods for Public Relations Writing
Appendix D: Production Issues
Appendix E: Grammar and Style
Glossary
Index
About the Authors

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