Public Relations Writing: A Rhetorical Approach

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The practice of public relations has become increasingly complex — practioners need more than “technical skills” to succeed, they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. Public Relations Writing: A Rhetorical Approach shows readers that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively.

By incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, Public Relations Writing: A Rhetorical Approach prepares you for the dynamic field of public relations.

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Product Details

  • ISBN-13: 9780205595440
  • Publisher: Pearson
  • Publication date: 7/28/2010
  • Pages: 360
  • Sales rank: 1,121,892
  • Product dimensions: 7.90 (w) x 9.90 (h) x 0.60 (d)

Table of Contents

Chapter One: Introduction to Public Relations Writing

Chapter Two: The Role of Rhetoric in Communication

Chapter Three: The Importance of Editing and Proofreading

Chapter Four: What Difference Does it Make How it Looks?

Chapter Five: Writing for Print, Broadcast, and the Web

Chapter Six: Creating Persuasive Messages

Chapter Seven: The Basics of Public Relations Research

Chapter Eight: Archival Research and Technology

Chapter Nine: Speeches and Professional Presentations

Chapter Ten: Dialogic Communication: An ethical and moral approach to Public Relations

Chapter Eleven: Writing for international and intercultural audiences

Chapter Twelve: Important public relations software

Chapter Thirteen: Ethics and regulatory issues

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