Public Speaking Handbook Plus NEW MyCommunicationLab with eText / Edition 4

Public Speaking Handbook Plus NEW MyCommunicationLab with eText / Edition 4

by Steven A. Beebe, Susan J. Beebe
     
 

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ISBN-10: 0205867499

ISBN-13: 9780205867493

Pub. Date: 06/06/2012

Publisher: Pearson

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID,

Overview

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

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Updated in its 4th edition, Beebe, Public Speaking Handbook provides a unique, audience-centered approach in a reader-friendly reference format. Adapted from the authors’ top-selling public speaking book, the handbook format makes it a quick and easy way access to key information. Its distinctive and popular audience-centered approach emphasizes the importance of analyzing and considering the audience at every point in preparing and delivering a speech. This public speaking model serves as a foundation as the book guides readers through the step-by-step process of public speaking, focusing their attention on the importance and dynamics of diverse audiences.

Product Details

ISBN-13:
9780205867493
Publisher:
Pearson
Publication date:
06/06/2012
Edition description:
Older Edition
Product dimensions:
8.50(w) x 9.10(h) x 0.60(d)

Table of Contents

1. Introduction to Public Speaking and the Audience-Centered Speechmaking Process

Why Study Public Speaking?

Public Speaking as a Communication Process

The Rich Heritage of Public Speaking

An Overview of Audience-Centered Public Speaking

2. Speaking with Confidence

Understand Your Nervousness

Build Your Confidence

3. Speaking Freely and Ethically

Introduction to Ethics

Speaking Freely

Speaking Ethically

Speaking Credibly

4. Listening to Speeches

Effective Listening

Overcoming Barriers to Effective Listening

How to Become a Better Listener

Listening and Critical Thinking

Analyzing and Evaluating Speeches

5. Analyzing Your Audience

Becoming an Audience-Centered Speaker

Gathering Information About Your Audience

Analyzing Information About Your Audience

Adapting to Your Audience

Analyzing Your Audience Before You Speak

Adapting to Your Audience as You Speak

Analyzing Your Audience After You Speak

6. Developing Your Speech

Select and Narrow Your Topic

Determine Your Purpose

Develop Your Central Idea

Generate and Preview Your Main Ideas

Meanwhile, Back at the Computer . . .

7. Gathering and Using Supporting Material

Sources of Supporting Material

Research Strategies

Types of Supporting Material

The Best Supporting Material

8. Organizing Your Speech

Organizing Your Main Ideas

Subdividing Your Main Ideas

Integrating Your Supporting Material

Developing Signposts

Supplementing Signposts with Presentation Aids

9. Introducing Your Speech

Purposes of Introductions

Effective Introductions

10. Concluding Your Speech

Purposes of Conclusions

Effective Conclusions

11. Outlining and Editing Your Speech

Developing a Preparation Outline

Editing Your Speech

Developing Your Delivery Outline and Speaking Notes

12. Using Words Well: Speaker Language and Style

Differentiating Oral and Written Language Styles

Using Words Effectively

Adapting Your Language Style to Diverse Listeners

Crafting Memorable Word Structures

Using Memorable Word Structures Effectively

13. Delivering Your Speech

The Power of Speech Delivery

Methods of Delivery

Characteristics of Effective Delivery

Audience Diversity and Delivery

Rehearsing Your Speech: Some Final Tips

Delivering Your Speech

Responding to Questions

14. Designing and Using Presentation Aids

The Value of Presentation Aids

Types of Presentation Aids

Guidelines for Developing Presentation Aids

Guidelines for Using Presentation Aids

15. Speaking to Inform

Types of Informative Speeches

Strategies to Enhance Audience Understanding

Strategies to Maintain Audience Interest

Strategies to Enhance Audience Recall

Developing an Audience-Centered Informative Speech

16. Understanding Principles of Persuasive Speaking

Persuasion Defined

How Persuasion Works

How to Motivate Listeners

How to Develop Your Persuasive Speech

17. Using Persuasive Strategies

Enhancing Your Credibility

Using Logic and Evidence to Persuade

Using Emotion to Persuade

Strategies for Adapting Ideas to People and People to Ideas

Strategies for Organizing Persuasive Messages

18. Speaking for Special Occasions and Purposes

Public Speaking in the Workplace

Ceremonial Speaking

After-Dinner Speaking: Using Humor Effectively

Appendices

A. Speaking in Small Groups

B. Suggested Speech Topics

C. Speeches for Analysis and Discussion

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