Public Speaking in a Multicultural Society: The Essentials / Edition 1

by Larry A. Samovar, Edwin R. McDaniel

Overview

This concise, practical textbook demonstrates the many ways in which culture influences the public speaking process in contemporary settings. International business, workforce diversity, cross-cultural healthcare, multicultural education, changing domestic demographics, and the growing global interdependencies of all nations have created an environment where public speakers must be aware of the role that culture plays in all communication contexts.
Public Speaking in a Multicultural Society: The Essentials moves students from basic concepts to more detailed subjects, but avoids encyclopedic, in-depth treatment of many nonessential theoretical considerations. Every chapter offers a wide selection of domestic and international examples of cultural diversity in order to illustrate concepts. The examples are designed to increase student awareness of such current multicultural and international issues as AIDS, immigration, Iraq, Afghanistan, and family values, without advocating any specific positions.

Features:
* Contains material on how to adapt the various aspects of public speaking to a multicultural setting and addressing multicultural audiences
* Offers comprehensive applied and theoretical coverage on how different cultures view and react to communication
* Fuses theoretical and pedagogical practices with "real life" public speaking experiences
* Provides practical suggestions for overcoming speech anxiety, and describes methods for improving critical listening skills
* Includes a discussion of the ethical dimensions of public speaking
* Discusses how to critically evaluate reference sources, with an emphasis on the Internet
* Explores effective employment of visual aids, including electronic visual media and cutting-edge technologies that support and enhance public speaking
* Integrates activities and exercises at the end of each chapter
* Enhances student understanding with chapter summaries and discussion questions
* Supplemented by a comprehensive Instructor's Manual/Testing Program that features learning goals, outlined chapter summaries, a test bank including essay questions, and a sample syllabus

Product Details

ISBN-13:	9780195330229
Publisher:	Oxford University Press
Publication date:	09/29/2006
Edition description:	New Edition
Pages:	200
Product dimensions:	8.90(w) x 5.90(h) x 0.50(d)

About the Author

San Diego State University

Aichi Shukutoku University

Table of Contents

1. Communication and CultureThe Importance of CommunicationThe Communication ProcessThe Components of CommunicationCultureCommunication and CultureManaging Communication Apprehension2. Preparing a MessageTopic SelectionNarrowing a TopicFormulating a General PurposeFormulating a Specific PurposeSelecting a TitleDetermining the Best Method of DeliveryUsing NotesPracticing the Speech3. Adapting the MessageThe Importance of Audience AnalysisAudience AssessmentAcquiring Information About Your AudienceAppraising the Speaking Occasion4. Supporting the MessageThe Importance of EvidenceForms of Verbal SupportHow to Test EvidenceHow to Use EvidenceCulture and EvidenceResearch: Finding and Using Supporting EvidenceLocating ResourcesUsing the LibraryUsing the InternetCiting Research MaterialEthics in Research5. Organizing the MessageThe Importance of OrganizationCore StatementPreparing Main Points and SubpointsOrganizational PatternsOrganizational Patterns and CultureOutlining the Message6. Displaying the MessageValue of Visual AidsCulture and Visual AidsConsiderations for Selecting Visual AidsNon-electronic Visual AidsElectronic Visual AidsPreparing Visual AidsUsing Visual Aids7. Presenting the MessageThe Importance of DeliveryVisual Perceptions of the SpeakerCulture's Influence on Visual AspectsAural Dimensions of PresentationDialectsAural Dimensions and CultureImproving DeliveryAddressing the Multicultural Audience8. Connecting Ideas in the MessagePreparing the IntroductionPreparing the Audience for the SpeechIntroductions and CulturePreparing the ConclusionSummarizingGuidelines in Using the Conclusions9. Sharing the MessageTypes of Informative SpeechesPreparing a Speech to InformSelecting Supporting MaterialOrganizing an Informative Speech10. Influencing Others With the MessageWhat Is Persuasion? Types of Persuasive PresentationsThe Goals of Persuasive SpeakingFormulating a Specific PurposeAnalyzing the AudiencePreparing Supporting MaterialsOrganizing a Persuasive SpeechStructuring the Persuasive SpeechPersuasion and CulturePersuasion and Ethics11. The Medium of the MessageUnderstanding How Language WorksWords and Their Meanings Are LearnedLanguage and Intercultural CommunicationCharacteristics of Effective StyleEthics and LanguageImproving Language HabitsEthical Responsibilities of Communication