Public Speaking: An Audience-Centered Approach / Edition 8

Public Speaking: An Audience-Centered Approach / Edition 8

1.8 4
by Steven A. Beebe, Susan J. Beebe

ISBN-10: 0205784623

ISBN-13: 9780205784622

Pub. Date: 02/23/2011

Publisher: Pearson

This FlexChoice product features two components: a full-color book and a Website that includes two online chapters, audio clips, pedagogy from the regular Public Speaking, and many interactive activities. The new FlexChoice version of Public Speaking retains the distinctive and popular audience-centered approach of the full book, which…  See more details below


This FlexChoice product features two components: a full-color book and a Website that includes two online chapters, audio clips, pedagogy from the regular Public Speaking, and many interactive activities. The new FlexChoice version of Public Speaking retains the distinctive and popular audience-centered approach of the full book, which emphasizes the importance of analyzing and considering the audience during the public speaking process. With an engaging writing style and numerous examples, this book serves as a foundation for speechmaking as it guides readers through every step of the process. The website includes the complete text of two chapters (18 and 19), pedagogy, many illustrations, sample speeches, online practice tests, flash cards of the key terms, and many other interactive activities. For public speaking students, or anyone looking for an interactive way to improve their speech communication.

Product Details

Publication date:
MySpeechLab Series
Edition description:
Older Edition
Sales rank:
Product dimensions:
8.40(w) x 10.70(h) x 0.90(d)

Table of Contents

1Introduction to Public Speaking1
Why Study Public Speaking?4
Public Speaking and Conversation5
The Communication Process7
The Rich Heritage of Public Speaking9
Public Speaking and Diversity10
Speech Preparation Activity 1.1: Listen to a Speech13
Speech Preparation Activity 1.2: Analyze a Speech15
2Overview of the Speechmaking Process17
Improving Your Confidence as a Speaker20
Preparing Your First Speech: An Overview of the Speechmaking Process25
Speech Preparation Activity 2.1: Become a Confident Speaker37
Speech Preparation Activity 2.2: Demographic Analysis Worksheet39
Speech Preparation Activity 2.3: Conducting an Attitudinal Audience Analysis41
3Ethics and Free Speech43
Speaking Freely47
Speaking Ethically48
Listening Ethically53
Speech Preparation Activity 3.1: Ethics and Public Speaking57
Stages in Listening62
Barriers to Effective Listening65
Becoming a Better Listener68
Improving Your Note-Taking Skills72
Listening and Critical Thinking74
Analyzing and Evaluating Speeches74
Speech Preparation Activity 4.1: Rank Your Listening Barriers79
5Analyzing Your Audience81
Becoming an Audience-Centered Speaker84
What Is Audience Analysis?84
Analyzing Your Audience Before You Speak86
Adapting to Your Audience As You Speak97
Analyzing Your Audience After You Speak100
Speech Preparation Activity 5.1: Audience Adaptation Exercise103
6Developing Your Speech105
Select and Narrow Your Topic108
Determine Your Purpose115
Develop Your Central Idea119
Generate and Preview Your Main Ideas121
Meanwhile, Back at the Computer...124
Speech Preparation Activity 6.1: Using Your Experience to Select a Topic127
Speech Preparation Activity 6.2: Brainstorming Topics129
Speech Preparation Activity 6.3: Narrowing Your Topic and Determining Your Purpose131
7Gathering Supporting Material133
Personal Knowledge and Experience136
The Internet136
Library Resources142
Resources From Special-Interest Groups and Organizations151
Research Strategies152
Speech Preparation Activity 7.1: Using Five Key Research Sources159
Speech Preparation Activity 7.2: Research Action Steps161
8Supporting Your Speech163
Descriptions and Explanations170
Selecting the Best Supporting Material183
Speech Preparation Activity 8.1: Identifying Supporting Materials185
Speech Preparation Activity 8.2: Supporting Materials for Your Speech187
Speech Preparation Activity 8.3: Selecting Supporting Material189
9Organizing Your Speech191
Organizing Your Main Ideas195
Subdividing Your Main Ideas202
Integrating Your Supporting Material203
Organizing Your Supporting Material205
Developing Signposts207
Supplementing Signposts With Visual Aids211
Speech Preparation Activity 9.1: Using Organizational Patterns213
Speech Preparation Activity 9.2: Using Transitions215
10Introducing and Concluding Your Speech217
Purposes of Introductions220
Effective Introductions224
Purposes of Conclusions232
Effective Conclusions235
Inspirational Appeals or Challenges236
Speech Preparation Activity 10.1: Write Your Introduction239
Speech Preparation Activity 10.2: Write Your Conclusion241
11Outlining Your Speech243
Preparation Outline246
Delivery Outline249
Speech Preparation Activity 11.1: Writing Your Preparation Outline253
Speech Preparation Activity 11.2: Writing Your Delivery Outline255
12Using Words Well: Speaker Language and Style257
Oral Versus Written Language Style260
Using Words Effectively262
Crafting Memorable Word Structures267
Tips for Using Language Effectively271
Speech Preparation Activity 12.1: Using Similes273
13Delivering Your Speech275
Rehearsing Your Speech278
Importance of Delivery279
Methods of Delivery281
Characteristics of Effective Delivery285
Audience Diversity and Delivery297
Rehearsing Your Speech: Some Final Tips298
Delivering Your Speech299
Adapting Your Speech Delivery for Television301
Speech Preparation Activity 13.1: Impromptu Speaking303
14Visual Aids305
Why Use Visual Aids?308
Types of Visual Aids310
Guidelines for Developing Visual Aids320
Guidelines for Using Visual Aids323
Speech Preparation Activity 14.1: Make a Visual Aid329
15Speaking to Inform331
Goals of Informative Speaking334
Types of Informative Speeches335
Strategies for Informing Your Listener341
Making Your Informative Speech Memorable345
Speech Preparation Activity 15.1: Informative Speaking351
16Principles of Persuasive Speaking353
What Is Persuasion?357
Motivating Listeners359
Developing Your Persuasive Speech365
Putting Persuasive Principles into Practice370
Speech Preparation Activity 16.1: Analyze a Controversial Topic373
17Strategies for Speaking Persuasively375
Establishing Credibility378
Using Logic and Evidence to Persuade380
Using Emotion to Persuade389
Strategies for Adapting Ideas to People and People to Ideas394
Strategies for Organizing Persuasive Messages397
Speech Preparation Activity 17.1: Persuasive Speaking: Problem-Solution Organization405
Speech Preparation Activity 17.2: Persuasive Speaking: Refutation Organization407
Speech Preparation Activity 17.3: Persuasive Speaking: Cause-and-Effect Organization409
Speech Preparation Activity 17.4: Persuasive Speaking: The Motivated Sequence411
18Special-Occasion Speaking413
Read this chapter online on the website
Public Speaking in the Workplace
Ceremonial Speaking
After-Dinner Speaking
19Speaking in Small Groups415
Read this chapter online on the website
Solving Problems in Groups
Tips for Participating in Small Groups
Using the Power of Technology in Groups
Leadership in Small Groups
Managing Meetings
Presenting Group Recommendations
Tips for Planning a Group Presentation
App. AThe Classical Tradition of Rhetoric
App. BSuggested Speech Topics
App. CPreparing Visual Aids for Presentations
App. DSpeeches for Analysis and Discussion

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Public Speaking: An Audience-Centered Approach 1.8 out of 5 based on 0 ratings. 4 reviews.
A_Sloan More than 1 year ago
Everyone should learn about public speaking. This book is helpful in providing the techniques for overcoming stage-fright, composing your speech, reading your audience, and that’s just the beginning. As much as I found this book informative, the real inspiration to find confidence in speaking came from the book Success Secrets of the Motivational Superstars. Through profiling 15 of the most famous motivational speakers that author brings out their keys to finding their message and connecting with their audience.
Anonymous More than 1 year ago
leanneL More than 1 year ago
I rented the book thinking it would be economical and it in fact was not. I had to pay additionally for a code that should have come with the book which made me end up apying more. Also i opted for the barnes and noble membership to recieve free shipping and i did not receive free shipping and they charged me for the membership even though i cancelled it.
Anonymous More than 1 year ago