Public Speaking: An Audience-Centered Approach / Edition 8

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This FlexChoice product features two components: a full-color book and a Website that includes two online chapters, audio clips, pedagogy from the regular Public Speaking, and many interactive activities. The new FlexChoice version of Public Speaking retains the distinctive and popular audience-centered approach of the full book, which emphasizes the importance of analyzing and considering the audience during the public speaking process. With an engaging writing style and numerous examples, this book serves as a foundation for speechmaking as it guides readers through every step of the process. The website includes the complete text of two chapters (18 and 19), pedagogy, many illustrations, sample speeches, online practice tests, flash cards of the key terms, and many other interactive activities. For public speaking students, or anyone looking for an interactive way to improve their speech communication.
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Product Details

  • ISBN-13: 9780205784622
  • Publisher: Pearson
  • Publication date: 2/23/2011
  • Series: MySpeechLab Series
  • Edition description: Older Edition
  • Edition number: 8
  • Pages: 480
  • Product dimensions: 8.40 (w) x 10.70 (h) x 0.90 (d)

Meet the Author

Steven A. Beebe is serving in his 28th year as Chair, of the Department of Communication Studies at
Texas State University. He is Regents’ and University Distinguished Professor of Communication Studies. He also served as Associate Dean of College of Fine Arts and Communication for 25 years. Steve is an author and co-author of twelve books (with multiple editions totaling more than 65 books), more than 50 articles and book chapters, as well as over 150 papers and presentations at professional conferences. Steve’s communication books have been used at hundreds of colleges and universities throughout the world making him one of the top communication textbook authors in the United States. Steve is President of the National Communication Association (NCA), the largest professional communication association in the world.

Susan J. Beebe has been on the faculty of the Department of English at Texas State University-San Marcos since 1988. As Director of Lower-Division Studies in English, she directs the first-year writing and sophomore literature programs and helps to train and mentor some 60 graduate teaching assistants annually. Sue’s professional interests and expertise encompass both oral and written communication. She has co-authored with Steven Beebe several communication textbooks used at more than a thousand universities worldwide. In addition, she has published articles, conference papers, and teaching materials in both English and communication studies.

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Table of Contents

1 Introduction to Public Speaking 1
Why Study Public Speaking? 4
Public Speaking and Conversation 5
The Communication Process 7
The Rich Heritage of Public Speaking 9
Public Speaking and Diversity 10
Speech Preparation Activity 1.1: Listen to a Speech 13
Speech Preparation Activity 1.2: Analyze a Speech 15
2 Overview of the Speechmaking Process 17
Improving Your Confidence as a Speaker 20
Preparing Your First Speech: An Overview of the Speechmaking Process 25
Speech Preparation Activity 2.1: Become a Confident Speaker 37
Speech Preparation Activity 2.2: Demographic Analysis Worksheet 39
Speech Preparation Activity 2.3: Conducting an Attitudinal Audience Analysis 41
3 Ethics and Free Speech 43
Speaking Freely 47
Speaking Ethically 48
Listening Ethically 53
Speech Preparation Activity 3.1: Ethics and Public Speaking 57
4 Listening 59
Stages in Listening 62
Barriers to Effective Listening 65
Becoming a Better Listener 68
Improving Your Note-Taking Skills 72
Listening and Critical Thinking 74
Analyzing and Evaluating Speeches 74
Speech Preparation Activity 4.1: Rank Your Listening Barriers 79
5 Analyzing Your Audience 81
Becoming an Audience-Centered Speaker 84
What Is Audience Analysis? 84
Analyzing Your Audience Before You Speak 86
Adapting to Your Audience As You Speak 97
Analyzing Your Audience After You Speak 100
Speech Preparation Activity 5.1: Audience Adaptation Exercise 103
6 Developing Your Speech 105
Select and Narrow Your Topic 108
Determine Your Purpose 115
Develop Your Central Idea 119
Generate and Preview Your Main Ideas 121
Meanwhile, Back at the Computer... 124
Speech Preparation Activity 6.1: Using Your Experience to Select a Topic 127
Speech Preparation Activity 6.2: Brainstorming Topics 129
Speech Preparation Activity 6.3: Narrowing Your Topic and Determining Your Purpose 131
7 Gathering Supporting Material 133
Personal Knowledge and Experience 136
The Internet 136
Library Resources 142
Interviews 148
Resources From Special-Interest Groups and Organizations 151
Research Strategies 152
Speech Preparation Activity 7.1: Using Five Key Research Sources 159
Speech Preparation Activity 7.2: Research Action Steps 161
8 Supporting Your Speech 163
Illustrations 166
Descriptions and Explanations 170
Definitions 172
Analogies 174
Statistics 176
Opinions 180
Selecting the Best Supporting Material 183
Speech Preparation Activity 8.1: Identifying Supporting Materials 185
Speech Preparation Activity 8.2: Supporting Materials for Your Speech 187
Speech Preparation Activity 8.3: Selecting Supporting Material 189
9 Organizing Your Speech 191
Organizing Your Main Ideas 195
Subdividing Your Main Ideas 202
Integrating Your Supporting Material 203
Organizing Your Supporting Material 205
Developing Signposts 207
Supplementing Signposts With Visual Aids 211
Speech Preparation Activity 9.1: Using Organizational Patterns 213
Speech Preparation Activity 9.2: Using Transitions 215
10 Introducing and Concluding Your Speech 217
Purposes of Introductions 220
Effective Introductions 224
Purposes of Conclusions 232
Effective Conclusions 235
Inspirational Appeals or Challenges 236
Speech Preparation Activity 10.1: Write Your Introduction 239
Speech Preparation Activity 10.2: Write Your Conclusion 241
11 Outlining Your Speech 243
Preparation Outline 246
Delivery Outline 249
Speech Preparation Activity 11.1: Writing Your Preparation Outline 253
Speech Preparation Activity 11.2: Writing Your Delivery Outline 255
12 Using Words Well: Speaker Language and Style 257
Oral Versus Written Language Style 260
Using Words Effectively 262
Crafting Memorable Word Structures 267
Tips for Using Language Effectively 271
Speech Preparation Activity 12.1: Using Similes 273
13 Delivering Your Speech 275
Rehearsing Your Speech 278
Importance of Delivery 279
Methods of Delivery 281
Characteristics of Effective Delivery 285
Audience Diversity and Delivery 297
Rehearsing Your Speech: Some Final Tips 298
Delivering Your Speech 299
Adapting Your Speech Delivery for Television 301
Speech Preparation Activity 13.1: Impromptu Speaking 303
14 Visual Aids 305
Why Use Visual Aids? 308
Types of Visual Aids 310
Guidelines for Developing Visual Aids 320
Guidelines for Using Visual Aids 323
Speech Preparation Activity 14.1: Make a Visual Aid 329
15 Speaking to Inform 331
Goals of Informative Speaking 334
Types of Informative Speeches 335
Strategies for Informing Your Listener 341
Making Your Informative Speech Memorable 345
Speech Preparation Activity 15.1: Informative Speaking 351
16 Principles of Persuasive Speaking 353
What Is Persuasion? 357
Motivating Listeners 359
Developing Your Persuasive Speech 365
Putting Persuasive Principles into Practice 370
Speech Preparation Activity 16.1: Analyze a Controversial Topic 373
17 Strategies for Speaking Persuasively 375
Establishing Credibility 378
Using Logic and Evidence to Persuade 380
Using Emotion to Persuade 389
Strategies for Adapting Ideas to People and People to Ideas 394
Strategies for Organizing Persuasive Messages 397
Speech Preparation Activity 17.1: Persuasive Speaking: Problem-Solution Organization 405
Speech Preparation Activity 17.2: Persuasive Speaking: Refutation Organization 407
Speech Preparation Activity 17.3: Persuasive Speaking: Cause-and-Effect Organization 409
Speech Preparation Activity 17.4: Persuasive Speaking: The Motivated Sequence 411
18 Special-Occasion Speaking 413
Read this chapter online on the website
Public Speaking in the Workplace
Ceremonial Speaking
After-Dinner Speaking
19 Speaking in Small Groups 415
Read this chapter online on the website
Solving Problems in Groups
Tips for Participating in Small Groups
Using the Power of Technology in Groups
Leadership in Small Groups
Managing Meetings
Presenting Group Recommendations
Tips for Planning a Group Presentation
App. A The Classical Tradition of Rhetoric
App. B Suggested Speech Topics
App. C Preparing Visual Aids for Presentations
App. D Speeches for Analysis and Discussion
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  • Posted February 11, 2014

    I Also Recommend:

    Everyone should learn about public speaking. This book is helpfu

    Everyone should learn about public speaking.
    This book is helpful in providing the techniques for overcoming stage-fright, composing your speech, reading your audience, and that’s just the beginning. As much as I found this book informative, the real inspiration to find confidence in speaking came from the book Success Secrets of the Motivational Superstars. Through profiling 15 of the most famous motivational speakers that author brings out their keys to finding their message and connecting with their audience.

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  • Posted April 23, 2013

    I rented the book thinking it would be economical and it in fact

    I rented the book thinking it would be economical and it in fact was not. I had to pay additionally for a code that should have come with the book which made me end up apying more. Also i opted for the barnes and noble membership to recieve free shipping and i did not receive free shipping and they charged me for the membership even though i cancelled it.

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    Posted October 30, 2013

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    Posted January 17, 2012

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