Public Speaking: An Audience-Centered Approach / Edition 8

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Overview

Updated in a new 8th edition, Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the book, and it guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world.

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Product Details

  • ISBN-13: 9780205784622
  • Publisher: Pearson
  • Publication date: 2/23/2011
  • Series: MySpeechLab Series
  • Edition description: Older Edition
  • Edition number: 8
  • Pages: 480
  • Product dimensions: 8.40 (w) x 10.70 (h) x 0.90 (d)

Meet the Author

Steven A. Beebe is serving in his 28th year as Chair, of the Department of Communication Studies at
Texas State University. He is Regents’ and University Distinguished Professor of Communication Studies. He also served as Associate Dean of College of Fine Arts and Communication for 25 years. Steve is an author and co-author of twelve books (with multiple editions totaling more than 65 books), more than 50 articles and book chapters, as well as over 150 papers and presentations at professional conferences. Steve’s communication books have been used at hundreds of colleges and universities throughout the world making him one of the top communication textbook authors in the United States. Steve is President of the National Communication Association (NCA), the largest professional communication association in the world.

Susan J. Beebe has been on the faculty of the Department of English at Texas State University-San Marcos since 1988. As Director of Lower-Division Studies in English, she directs the first-year writing and sophomore literature programs and helps to train and mentor some 60 graduate teaching assistants annually. Sue’s professional interests and expertise encompass both oral and written communication. She has co-authored with Steven Beebe several communication textbooks used at more than a thousand universities worldwide. In addition, she has published articles, conference papers, and teaching materials in both English and communication studies.

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Table of Contents

Table of Contents:

Each chapter concludes with “Study Guide” and “Speech Workshop.”

CHAPTER 1 Speaking with Confidence

Why Study Public Speaking?

The Communication Process

The Rich Heritage of Public Speaking

Improving Your Confidence as a Speaker

An Overview of Audience-Centered Public Speaking

CHAPTER 2 Speaking Freely and Ethically

Speaking Freely

Speaking Ethically

Speaking Credibly

CHAPTER 3 Listening to Speeches

Overcoming Barriers to Effective Listening

How to Become a Better Listener

Improving Listening and Critical Thinking Skills

Analyzing and Evaluating Speeches

CHAPTER 4 Analyzing Your Audience

Gather Information about Your Audience

Analyze Information about Your Audience

Adapting to Your Audience

Analyzing Your Audience before You Speak

Adapting to Your Audience as You Speak

Analyzing Your Audience after You Speak

CHAPTER 5 Developing Your Speech

Select and Narrow Your Topic

Determine Your Purpose

Develop Your Central Idea

Generate and Preview Your Main Ideas

Meanwhile, Back at the Computer . . .

CHAPTER 6 Gathering and Using Supporting Material

Sources of Supporting Material

Research Strategies

Types of Supporting Material

The Best Supporting Material

CHAPTER 7 Organizing Your Speech

Organizing Your Main Ideas

Subdividing Your Main Ideas

Integrating Your Supporting Material

Developing Signposts

Supplementing Signposts with Presentation Aids

CHAPTER 8 Introducing and Concluding Your Speech

Purposes of Introductions

Effective Introductions

Purposes of Conclusions

Effective Conclusions

CHAPTER 9 Outlining and Revising Your Speech

Developing Your Preparation Outline

Revising Your Speech

Developing Your Delivery Outline and Speaking Notes

CHAPTER 10 Using Words Well: Speaker Language and Style

Differentiating Oral and Written Language Styles

Using Words Effectively

Adapting Your Language Style to Diverse Listeners

Crafting Memorable Word Structures

Using Memorable Word Structures Effectively

CHAPTER 11 Delivering Your Speech

The Power of Speech Delivery

Methods of Delivery

Characteristics of Effective Delivery

Audience Diversity and Delivery

Rehearsing Your Speech: Some Final Tips

Delivering Your Speech

Responding to Questions

CHAPTER 12 Using Presentation Aids

The Value of Presentation Aids

Types of Presentation Aids

Guidelines for Developing Presentation Aids

Guidelines for Using Presentation Aids

CHAPTER 13 Speaking to Inform

Types of Informative Speeches

Strategies to Enhance Audience Understanding

Strategies to Maintain Audience Interest

Strategies to Enhance Audience Recall

Developing an Audience-Centered Informative Speech

CHAPTER 14 Understanding Principles of Persuasive Speaking

Persuasion Defined

How Persuasion Works

How to Motivate Listeners

How to Develop Your Persuasive Speech

CHAPTER 15 Using Persuasive Strategies

Enhancing Your Credibility

Using Logic and Evidence to Persuade

Using Emotion to Persuade

Strategies for Adapting Ideas to People and People to Ideas

Strategies for Organizing Persuasive Messages

CHAPTER 16 Speaking for Special Occasions and Purposes

Public Speaking in the Workplace

Ceremonial Speaking

After-Dinner Speaking: Using Humor Effectively

EPILOGUE

APPENDIX A Speaking in Small Groups

Solving Problems in Groups and Teams

Participating in Small Groups

Leading Small Groups

APPENDIX B Speeches for Analysis and Discussion

I Have a Dream by Martin Luther King Jr.

Inaugural Address by Barack Obama

Find Your Passion, and Find a Way to Get Paid to Follow It by Anne Lynam Goddard

Sticky Ideas: Low-Tech Solutions to a High-Tech Problem by Richard L. Weaver II

Land of the Free Because of the Homeless by Shaunna Miller

Endnotes

Index

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Sort by: Showing all of 4 Customer Reviews
  • Posted February 11, 2014

    I Also Recommend:

    Everyone should learn about public speaking. This book is helpfu

    Everyone should learn about public speaking.
    This book is helpful in providing the techniques for overcoming stage-fright, composing your speech, reading your audience, and that’s just the beginning. As much as I found this book informative, the real inspiration to find confidence in speaking came from the book Success Secrets of the Motivational Superstars. Through profiling 15 of the most famous motivational speakers that author brings out their keys to finding their message and connecting with their audience.

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  • Posted April 23, 2013

    I rented the book thinking it would be economical and it in fact

    I rented the book thinking it would be economical and it in fact was not. I had to pay additionally for a code that should have come with the book which made me end up apying more. Also i opted for the barnes and noble membership to recieve free shipping and i did not receive free shipping and they charged me for the membership even though i cancelled it.

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    Posted October 30, 2013

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    Posted January 17, 2012

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