Publicity Handbook: How to Maximize Publicity for Products, Services and Organizations

Publicity Handbook: How to Maximize Publicity for Products, Services and Organizations

by David R. Yale, David Yale
     
 

Here's everything you need to know to win valuable publicity for your product or service in newspapers, magazines, television and radio. Whether you head the publicity program for a major corporation or handle publicity and public relations for a smaller business, trade association, or nonprofit organization, The Publicity Handbook shows you how to reach your… See more details below

Overview

Here's everything you need to know to win valuable publicity for your product or service in newspapers, magazines, television and radio. Whether you head the publicity program for a major corporation or handle publicity and public relations for a smaller business, trade association, or nonprofit organization, The Publicity Handbook shows you how to reach your targeted media and attract the kind of attention that produces big results. This handbook is a practical, step-by-step guide to: * Setting objectives and desgning the publicity plan * Writing print, broadcast and video releases, factsheets, feature stories and PSAs * Winning access to and working successfully with journalists and broadcasters * Getting appropriate pictures and photographs published to enhance your publicity * Coordinating press conferences and media events and controlling crisis situations This handbook also includes extensive checklists and a complete breakdown of sources and services available to publicists -- books, tapes, computer software, databases, media directories, clipping services, newswires, and more.

Read More

Product Details

ISBN-13:
9780844232850
Publisher:
NTC Publishing Group
Publication date:
08/28/1994
Pages:
272
Product dimensions:
6.31(w) x 9.33(h) x 1.24(d)

Related Subjects

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >