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Publicity Handbook

Overview

Here's everything you need to know to win valuable publicity for your product or service in newspapers, magazines, television and radio. Whether you head the publicity program for a major corporation or handle publicity and public relations for a smaller business, trade association, or nonprofit organization, The Publicity Handbook shows you how to reach your targeted media and attract the kind of attention that produces big results. This handbook is a practical, step-by-step guide to: * Setting objectives and ...
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Overview

Here's everything you need to know to win valuable publicity for your product or service in newspapers, magazines, television and radio. Whether you head the publicity program for a major corporation or handle publicity and public relations for a smaller business, trade association, or nonprofit organization, The Publicity Handbook shows you how to reach your targeted media and attract the kind of attention that produces big results. This handbook is a practical, step-by-step guide to: * Setting objectives and desgning the publicity plan * Writing print, broadcast and video releases, factsheets, feature stories and PSAs * Winning access to and working successfully with journalists and broadcasters * Getting appropriate pictures and photographs published to enhance your publicity * Coordinating press conferences and media events and controlling crisis situations This handbook also includes extensive checklists and a complete breakdown of sources and services available to publicists -- books, tapes, computer software, databases, media directories, clipping services, newswires, and more.
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Product Details

  • ISBN-13: 9780844232867
  • Publisher: NTC Publishing Group
  • Publication date: 9/28/1991
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 376
  • Product dimensions: 6.07 (w) x 9.00 (h) x 1.02 (d)

Table of Contents

Foreword
Acknowledgments
Introduction
1 Planning for Publicity 1
2 Working Effectively with the Media 39
3 How to Create Newsworthy Publicity 73
4 Writing for Print Media and the Web 103
5 Getting Newspaper and Magazine Publicity 139
6 The Internet: New Publicity Tools and New Audiences 177
7 The Art of the Publicity Photograph 235
8 Preparing Broadcast Publicity 257
9 How to Work Effectively with Broadcasters 299
10 When the Media Come to Your Doorstep 337
11 Making Controversy Positive 361
12 Solving Problems with the Media 377
13 Sources and Services for Publicists 383
Index 435
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