Publicity to the Rescue

by Susan C. Daffron

Overview

Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions.

Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you plan and implement your own publicity campaign. Publicity doesn't have to be complicated, expensive or scary. Even if you're a bit shy or introverted, using just a few simple publicity tactics, you can spread the word about the great things you're doing to help the animals!

Susan Daffron is also the author of the popular fund-raising book for animal shelters and rescues, "Funds to the Rescue."

Product Details

BN ID:	2940013628021
Publisher:	Logical Expressions, Inc.
Publication date:	11/03/2011
Sold by:	Barnes & Noble
Format:	eBook
Pages:	184
File size:	189 KB

About the Author

Susan Daffron is the President of Logical Expressions, Inc. and the author of multiple fiction and nonfiction books, including several about pets and animal rescue. She lives in a small town in northern Idaho and shares her life with a number of extremely furry dogs who are all "rescues." Her most recent novels include a mystery series with a cool dog named Zelda and a series of small town romantic comedy novels that feature many quirky dogs and cats.

Susan's own pets all were adopted from animal shelters and rescue groups. After adopting her pets, Susan became interested in pet care and humane issues. She worked at an animal shelter as an employee, board member, and a volunteer. She also was a veterinary assistant at a low-cost spay/neuter clinic.

Susan was the President and Founder of the National Association of Pet Rescue Professionals (NAPRP). The membership was made up of people working for animal shelters, humane societies or rescue groups. NAPRP's mission was to provide the knowledge, tools, and information rescue professionals need to save more pets. As a result of her work, she was invited to speak at a number of animal-related conferences, including those put on by Best Friends Animal Society and the Humane Society of the United States.