Publicize your Book!: An Insider's Guide to Getting your Book the Attenttention It Deserves [NOOK Book]

Overview

This indispensible guide from a book-publicity insider offers everything authors need to know to assist their publishers in publicizing, marketing, and promoting their books. From working alongside professional publicists on campaigns and marketing plans to innovative ways authors can generate their own publicity, Publicize Your Book provides essential information for the ...

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Publicize your Book!: An Insider's Guide to Getting your Book the Attenttention It Deserves

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Overview

This indispensible guide from a book-publicity insider offers everything authors need to know to assist their publishers in publicizing, marketing, and promoting their books. From working alongside professional publicists on campaigns and marketing plans to innovative ways authors can generate their own publicity, Publicize Your Book provides essential information for the first time author or the seasoned professional including:

• Effective networking
• Defining your target readership
• Developing a press kit
• Creating pitches for talk shows
• Getting newspaper and magazine coverage
• Marketing on the Internet and in other outlets
• Preparing for interviews and touring
• Setting up bookstore appearances and signings
• Hiring an independent publicist

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Editorial Reviews

Publishers Weekly
Everyone in the publishing industry, and many not, have heard the stories-of authors who spend a year or more writing a book only to see it sink into oblivion when the publisher releases it with no fanfare; of authors left out in the cold when their editors are gone before pub date. Then there are the flip stories: of authors, sometimes self-published, who manage their own publicity campaigns or supplement their publishing house's and sell thousands, maybe tens of thousands, of copies. To avoid the former and promote the latter, Deval (Reckless Appetites), publisher of Hearst Books and former director of publicity for William Morrow, Doubleday, Villard and Book-of-the-Month Club, has written this book, easily the most incisive and expert guide to book publicity ever. Deval covers every conceivable aspect of generating and participating in book publicity, from creating press materials to engaging in a publicity tour, from getting on Oprah to marketing on the Internet, from conducting media interviews to hiring a freelance publicist and much more. And she gives advice that's applicable to both veterans and novices, authors with publishing houses backing them and those who are self-published. Her approach is direct and no-nonsense yet congenial, with the hard information enlivened by scores upon scores of anecdotes (including a most tantalizing section on so-called authors from hell). With all this information, plus an extensive resource section, this is the book for authors who want to expand publicity for their books, and there's not a publishing professional who won't learn something new and useful from it as well. (Apr.) Copyright 2003 Reed Business Information.
Library Journal
Wait a minute-isn't publicity the publisher's job? Deval, publisher of Hearst Books, believes that writers can positively affect sales of their books through simple, relatively inexpensive investments of time and energy. Having spent 19 years promoting such authors as Isaac Asimov, Margaret Atwood, and Sidney Sheldon (she worked for the publicity departments of Morrow, Villard, and Doubleday), Deval understands firsthand the dynamics of publicity and the importance of self-promotion. She openly discusses all the strategies needed to get the best media coverage possible, such as reviews, bookstore appearances, the advantages of the Internet, talk-show appearances, and more. She also warns the so-called midlist authors of publishers' lack of interest in the first printing of their work. Most larger libraries probably already own one of the many recent books on this topic, such as Marilyn Ross and Tom Ross's Jump Start Your Book Sales and John Kremer's 1001 Ways To Market Your Books, but those who don't or who are looking for an update need look no further. Highly recommended for all libraries, especially those supporting writing programs. Copyright 2003 Reed Business Information.
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Product Details

  • ISBN-13: 9781440622786
  • Publisher: Penguin Group (USA)
  • Publication date: 4/1/2003
  • Sold by: Penguin Group
  • Format: eBook
  • Pages: 320
  • File size: 813 KB

Meet the Author

Jacqueline Deval is publisher of Hearst Books. As director of publicity for publishing houses, including William Morrow, Villard, and Doubleday, as well as Book-of-the-Month Club, she has created campaigns for hundreds of authors of fiction and nonfiction, including Chris Anderson, Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Martin Gilbert, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard.

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Table of Contents

Acknowledgments
Introduction
Prologue 1
1 Book Marketing Basics 8
2 How to Write a Marketing Plan 21
3 You've Submitted Your Manuscript. Now What? 62
4 Hire Your Own Publicist 97
5 Press Materials 116
6 The Print Publicity Campaign 131
7 The Publicity Tour 147
8 Get on The Oprah Winfrey Show 172
9 Media Training: How to Give a Great Interview 180
10 Bookstore Appearances and Speaking Engagements 194
11 Internet Marketing 220
12 Set Up Your Own Publicity 242
13 Parting Thoughts 260
Resources: A Directory of Services for Authors and Publicists 262
App Sample Tip Sheets 292
App Sample Press Release 297
App Sample Pitch Letter 299
App Sample Media Alert 300
App Sample Tour Schedule 301
Index 304
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Customer Reviews

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted May 16, 2005

    What a Great Book!

    As a young writer with a first book coming out, I was at a loss as to how to help my publisher (and, clearly, myself) get the word to the right people. I've had this book for approximately 30 minutes now, and it has given me no less than six perfect solutions to what I had thought were rather specific problems! I can't wait to go deeper into it, but until then, believe me, if you need to understand publicity vis a vis the book industry, this is the book you need.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 16, 2003

    Very Very Useful...Real Info, no BS

    As a 26 year old first-time author i found this book to be the ONLY guide which seems to have real insight about the business. It covers all the basis that the dozens of other books in the category do as well, but what sets 'Publicize Your Book' apart is the little things. Sure, it helped me develop a marketing plan, but i was more impressed with the tips on how to deal with other professionals, where they are coming from, what their motivations are and how they relate to my own. J. Deval really understands how this business works and she presents her acumen in sensible laymans terms. I was happy with what i got out of it, and I would recommend this book strongly to any writer who is TIRED of FORMULAIC INSTRUCTION on on how to publicizing their book!!!!!!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 26, 2003

    Best Book I've Seen on This

    Totally worth the money. Aside from the ideas and publicity leads (and heck, if you get even one good hit from it, it's paid for itself in spades), the author really clues you in on how publishing works (eye-opening). And what the media's looking for (including everyone's dream, yeah: Oprah). Loaded with nitty gritty suggestions, Internet sites, and fascinating stories of how authors-on-their own (and PR pros) got publicity. Very inspiring, and by and large do-able without costing a bundle. I really liked her chapter 'You've Submitted Your Manuscript. Now What?' -- as it answered a lot of questions I couldn't find in any other book. Wonder how this author is publicing HER book! I wish she'd do mine...Or just finish mine!

    Was this review helpful? Yes  No   Report this review
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