Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves

Overview

Your book is about to be published. You know it's essential for your book's success that you get involved in the publicity and marketing. But how?

Publishing veteran Jacqueline Deval gives you an insider's perspective on how to work effectively with your publisher, be an asset to your publicist, and see your book fly off the shelves. In this indispensable and updated guide, you'll find all you need to know, including information on: Developing a press kit, Creating pitches for ...

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Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves

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Overview

Your book is about to be published. You know it's essential for your book's success that you get involved in the publicity and marketing. But how?

Publishing veteran Jacqueline Deval gives you an insider's perspective on how to work effectively with your publisher, be an asset to your publicist, and see your book fly off the shelves. In this indispensable and updated guide, you'll find all you need to know, including information on: Developing a press kit, Creating pitches for talk shows, Getting newspaper and magazine coverage, Preparing for interviews and touring, Using online resources including blogs, chatrooms, and virtual book tours, Setting up bookstore appearances and signings, And much, much more. Packed with advice from publicists and marketing experts, Publicize Your Book! is the go-to guide for authors who want their books to sell.

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Editorial Reviews

M. J. Rose
Everything your publisher, editor, and publicist will never tell you but you need to know. (M. J. Rose, co-author of Buzz Your Book)
Nancy Lindemeyer
No-nonsense, take-charge advice. (Nancy Lindemeyer, founding editor, Victoria Magazine)
Ellen Levine
Essential. (Ellen Levine, editorial director, Hearst Magazines)
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Product Details

  • ISBN-13: 9780399534317
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 7/1/2008
  • Edition description: Updated
  • Pages: 320
  • Sales rank: 607,055
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Jacqueline Deval is publisher of Hearst Books and has been a director of publicity for several publishing houses. She has created publicity and marketing campaigns for hundreds of authors of fiction and nonfiction, including Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard. She is the author of a novel, Reckless Appetites, for which she appeared on The Today Show and Good Morning America.

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Table of Contents

1 Book Marketing Basics 8

2 How to Write a Marketing Plan 20

3 You've Submitted Your Manuscript. Now What? 61

4 Hire Your Own Publicist 95

5 Press Materials 113

6 The Print Publicity Campaign 128

7 The Publicity Tour 143

8 Get on The Oprah Winfrey Show 166

9 Media Training: How to Give a Great Interview 173

10 Bookstore Appearances and Speaking Engagements 187

11 Online Marketing 212

12 Set Up Your Own Publicity 248

13 Parting Thoughts 264

Resources: A Directory of Services for Authors and Publicists 267

Appendices

Sample Press Release 291

Sample Pitch Letter 293

Sample Media Alert 294

Sample Tour Schedule 295

Index 299

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  • Anonymous

    Posted May 19, 2013

    Spiritclover

    Meows

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  • Posted January 29, 2011

    Be on "Oprah"!

    The chapter "Get on the Oprah Winfrey Show" is worth the price of admission!

    Ron D. Mead, author, "A Concise Grammar Book for Those Who Hate Grammar."

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