Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves

Overview

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity—totally updated and expanded.

This indispensable guide from a book publicity insider offers ...

See more details below
Paperback (Updated)
$13.07
BN.com price
(Save 27%)$18.00 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (32) from $1.99   
  • New (11) from $1.99   
  • Used (21) from $1.99   
Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$14.99
BN.com price

Overview

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity—totally updated and expanded.

This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:

  • Effective networking
  • Defining a target readership
  • Creating pitches for talk shows
  • Getting media coverage
  • Utilizing the Internet and other outlets
  • Preparing for interviews and tours
  • Hiring an independent publicist
 
With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.

 

Read More Show Less

Editorial Reviews

From the Publisher
“Easily the most incisive and expert guide to book publishing ever.”
Publishers Weekly

“Everything your publisher, editor, and publicist will never tell you but you need to know.”
— M. J. Rose, co-author of Buzz Your Book

“No-nonsense, take-charge advice.”
— Nancy Lindemeyer, founding editor, Victoria magazine

“Essential.”
— Ellen Levine, editorial director, Hearst Magazines

“For authors planning to go on the road, I recommend this book highly.”
— Sharon Kelly Roth, director, public relations, Books & Co., Dayton

“Valuable advice here for both the first-time author and the seasoned pro.”
— Douglas Clegg,co- author of The Hour Before Dark and Buzz Your Book

“A treasure house of essential wisdom for any author seeking to publicize their work.”
— Sharon Salzberg, author of Trusting Your Own Deepest Experience and Lovingkindness, the Revolutionary Art of Happiness
 

M. J. Rose
Everything your publisher, editor, and publicist will never tell you but you need to know. (M. J. Rose, co-author of Buzz Your Book)
Nancy Lindemeyer
No-nonsense, take-charge advice. (Nancy Lindemeyer, founding editor, Victoria Magazine)
Ellen Levine
Essential. (Ellen Levine, editorial director, Hearst Magazines)
Read More Show Less

Product Details

  • ISBN-13: 9780399534317
  • Publisher: Penguin Publishing Group
  • Publication date: 7/1/2008
  • Edition description: Updated
  • Pages: 320
  • Sales rank: 970,395
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Jacqueline Deval is publisher of Hearst Books and has been a director of publicity for several publishing houses. She has created publicity and marketing campaigns for hundreds of authors of fiction and nonfiction, including Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard. She is the author of a novel, Reckless Appetites, for which she appeared on The Today Show and Good Morning America.

Read More Show Less

Table of Contents

1 Book Marketing Basics 8

2 How to Write a Marketing Plan 20

3 You've Submitted Your Manuscript. Now What? 61

4 Hire Your Own Publicist 95

5 Press Materials 113

6 The Print Publicity Campaign 128

7 The Publicity Tour 143

8 Get on The Oprah Winfrey Show 166

9 Media Training: How to Give a Great Interview 173

10 Bookstore Appearances and Speaking Engagements 187

11 Online Marketing 212

12 Set Up Your Own Publicity 248

13 Parting Thoughts 264

Resources: A Directory of Services for Authors and Publicists 267

Appendices

Sample Press Release 291

Sample Pitch Letter 293

Sample Media Alert 294

Sample Tour Schedule 295

Index 299

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted May 16, 2005

    What a Great Book!

    As a young writer with a first book coming out, I was at a loss as to how to help my publisher (and, clearly, myself) get the word to the right people. I've had this book for approximately 30 minutes now, and it has given me no less than six perfect solutions to what I had thought were rather specific problems! I can't wait to go deeper into it, but until then, believe me, if you need to understand publicity vis a vis the book industry, this is the book you need.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 16, 2003

    Very Very Useful...Real Info, no BS

    As a 26 year old first-time author i found this book to be the ONLY guide which seems to have real insight about the business. It covers all the basis that the dozens of other books in the category do as well, but what sets 'Publicize Your Book' apart is the little things. Sure, it helped me develop a marketing plan, but i was more impressed with the tips on how to deal with other professionals, where they are coming from, what their motivations are and how they relate to my own. J. Deval really understands how this business works and she presents her acumen in sensible laymans terms. I was happy with what i got out of it, and I would recommend this book strongly to any writer who is TIRED of FORMULAIC INSTRUCTION on on how to publicizing their book!!!!!!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 19, 2013

    Spiritclover

    Meows

    Was this review helpful? Yes  No   Report this review
  • Posted January 29, 2011

    Be on "Oprah"!

    The chapter "Get on the Oprah Winfrey Show" is worth the price of admission!

    Ron D. Mead, author, "A Concise Grammar Book for Those Who Hate Grammar."

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 26, 2003

    Best Book I've Seen on This

    Totally worth the money. Aside from the ideas and publicity leads (and heck, if you get even one good hit from it, it's paid for itself in spades), the author really clues you in on how publishing works (eye-opening). And what the media's looking for (including everyone's dream, yeah: Oprah). Loaded with nitty gritty suggestions, Internet sites, and fascinating stories of how authors-on-their own (and PR pros) got publicity. Very inspiring, and by and large do-able without costing a bundle. I really liked her chapter 'You've Submitted Your Manuscript. Now What?' -- as it answered a lot of questions I couldn't find in any other book. Wonder how this author is publicing HER book! I wish she'd do mine...Or just finish mine!

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 5 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)