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Publicize your Book!: An Insider's Guide to Getting your Book the Attenttention It Deserves
     

Publicize your Book!: An Insider's Guide to Getting your Book the Attenttention It Deserves

by Jacqueline Deval
 

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This indispensible guide from a book-publicity insider offers everything authors need to know to assist their publishers in publicizing, marketing, and promoting their books. From working alongside professional publicists on campaigns and marketing plans to innovative ways authors can generate their own publicity, Publicize Your Book provides essential

Overview

This indispensible guide from a book-publicity insider offers everything authors need to know to assist their publishers in publicizing, marketing, and promoting their books. From working alongside professional publicists on campaigns and marketing plans to innovative ways authors can generate their own publicity, Publicize Your Book provides essential information for the first time author or the seasoned professional including:

• Effective networking
• Defining your target readership
• Developing a press kit
• Creating pitches for talk shows
• Getting newspaper and magazine coverage
• Marketing on the Internet and in other outlets
• Preparing for interviews and touring
• Setting up bookstore appearances and signings
• Hiring an independent publicist

Editorial Reviews

Publishers Weekly
Everyone in the publishing industry, and many not, have heard the stories-of authors who spend a year or more writing a book only to see it sink into oblivion when the publisher releases it with no fanfare; of authors left out in the cold when their editors are gone before pub date. Then there are the flip stories: of authors, sometimes self-published, who manage their own publicity campaigns or supplement their publishing house's and sell thousands, maybe tens of thousands, of copies. To avoid the former and promote the latter, Deval (Reckless Appetites), publisher of Hearst Books and former director of publicity for William Morrow, Doubleday, Villard and Book-of-the-Month Club, has written this book, easily the most incisive and expert guide to book publicity ever. Deval covers every conceivable aspect of generating and participating in book publicity, from creating press materials to engaging in a publicity tour, from getting on Oprah to marketing on the Internet, from conducting media interviews to hiring a freelance publicist and much more. And she gives advice that's applicable to both veterans and novices, authors with publishing houses backing them and those who are self-published. Her approach is direct and no-nonsense yet congenial, with the hard information enlivened by scores upon scores of anecdotes (including a most tantalizing section on so-called authors from hell). With all this information, plus an extensive resource section, this is the book for authors who want to expand publicity for their books, and there's not a publishing professional who won't learn something new and useful from it as well. (Apr.) Copyright 2003 Reed Business Information.
Library Journal
Wait a minute-isn't publicity the publisher's job? Deval, publisher of Hearst Books, believes that writers can positively affect sales of their books through simple, relatively inexpensive investments of time and energy. Having spent 19 years promoting such authors as Isaac Asimov, Margaret Atwood, and Sidney Sheldon (she worked for the publicity departments of Morrow, Villard, and Doubleday), Deval understands firsthand the dynamics of publicity and the importance of self-promotion. She openly discusses all the strategies needed to get the best media coverage possible, such as reviews, bookstore appearances, the advantages of the Internet, talk-show appearances, and more. She also warns the so-called midlist authors of publishers' lack of interest in the first printing of their work. Most larger libraries probably already own one of the many recent books on this topic, such as Marilyn Ross and Tom Ross's Jump Start Your Book Sales and John Kremer's 1001 Ways To Market Your Books, but those who don't or who are looking for an update need look no further. Highly recommended for all libraries, especially those supporting writing programs. Copyright 2003 Reed Business Information.

Product Details

ISBN-13:
9781440622786
Publisher:
Penguin Publishing Group
Publication date:
04/01/2003
Sold by:
Penguin Group
Format:
NOOK Book
Pages:
320
File size:
840 KB
Age Range:
18 Years

Meet the Author

Jacqueline Deval is publisher of Hearst Books and has been a director of publicity for several publishing houses. She has created publicity and marketing campaigns for hundreds of authors of fiction and nonfiction, including Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard. She is the author of a novel, Reckless Appetites, for which she appeared on The Today Show and Good Morning America.

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