Publish and Prosper: Blogging for Your Business [NOOK Book]

Overview

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how ...

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Publish and Prosper: Blogging for Your Business

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Overview

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

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Product Details

  • ISBN-13: 9780132704960
  • Publisher: Pearson Education
  • Publication date: 6/15/2006
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 176
  • File size: 4 MB

Meet the Author

DL Byron has just completed the development of Boeing's blogs. He is currently working on the next Blog Business Summit and rolling out a network of sponsored blogs.

Steve Broback is the co-founder of the Blog Business Summit and the i3forum conferences. Steve manages the editorial blogs rawformat.com and pixelupdate.com which are the center of Avondale's marketing strategy.

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  • Anonymous

    Posted July 24, 2006

    Essential information on how to do a business blog right

    In the context of the Internet, the term blog is short for weblog, an online journal. To many businesses, the ¿to blog or not to blog¿ decision will be made for them. When the World Wide Web began to grow so rapidly, businesses were forced to create and maintain a quality online presence. To do otherwise would have led to their organization suffering a significant competitive disadvantage. The same will no doubt take place regarding the use of blogs. Many companies are now using them with great effectiveness, so a failure to follow suit could have dire consequences for your organization. This book is written for managers, giving clear and concise explanations of what blogs are and the ways in which they can be used to positively influence the performance of your organization. The authors put forward strong and convincing arguments for the business use of blogs without being technical or evangelical. They are also honest in stating the potential downsides, but like everything else, there is a downside if you do it wrong. The blogosphere is a place where information travels very fast. Successful people treat it like anything else, namely they find out how they can use it to their advantage and then do it. This book will tell you how you can use it to your advantage and some of the dangers that you will encounter.

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