Publish It on the Web! Macintosh, 2e / Edition 2

Publish It on the Web! Macintosh, 2e / Edition 2

by Bryan Pfaffenberger
     
 

ISBN-10: 0125531621

ISBN-13: 9780125531627

Pub. Date: 10/01/1997

Publisher: Elsevier Science & Technology Books

Product Details

ISBN-13:
9780125531627
Publisher:
Elsevier Science & Technology Books
Publication date:
10/01/1997
Edition description:
2ND BK&CD
Pages:
568
Product dimensions:
7.36(w) x 9.18(h) x 1.31(d)

Related Subjects

Table of Contents

Part I The New Opportunities in Web Publishing 1(96)
Chapter 1 The Internet as a Publication Medium
3(14)
What's the Internet?
4(1)
Introducing the Internet Protocols
5(1)
The Magic of Interoperability
6(1)
Internet Publishing Media
7(5)
Clients and Servers
12(1)
What Type of Connection Do You Need?
13(1)
Do You Really Need to Make It Public? (Intranets)
13(1)
Is Web Publishing For You?
14(1)
From Here
15(2)
Chapter 2 Understanding Hypertext
17(16)
What Is Hypertext?
19(2)
Understanding Hypertext: An Example
21(1)
Welcome to My Web
22(1)
Help! I'm Lost!
23(1)
Is Hypertext Suitable for All Kinds of Documents?
24(2)
What Is Hypermedia?
26(2)
Toward a Global Hypertext System (Xanadu)
28(3)
From Here
31(2)
Chapter 3 Introducing the World Wide Web
33(18)
"A Culture of Distributed Computing": CERN and the Development of the Web
34(4)
The HyperText Transport Protocol (HTTP)
38(1)
Uniform Resource Locators (URLs)
38(1)
The HyperText Markup Language (HTML)
39(2)
Graphical Browsers
41(2)
Making Things Happen: CGI
43(2)
Toward Active Content: Plug-ins, Java, JavaScript, and ActiveX
45(5)
From Here
50(1)
Chapter 4 The Web as a Publishing Medium
51(18)
Broadcast Model? Forget It
52(2)
Characteristics of the Web as a Publishing Medium
54(7)
Drawbacks to the Web as a Publishing Medium
61(7)
From Here
68(1)
Chapter 5 What Can You Publish on the Web?
69(28)
Creating a Personal Home Page
70(1)
Sharing Your Amateur Knowledge
71(1)
Getting Your Message Out
72(2)
Organizing Political Action
74(2)
Finding an Audience for Creative Work
76(1)
Creating a Trailblazer Page
76(1)
Creating Consumer Advertising
77(1)
Creating a Stupid Web Trick
78(1)
Creating a Zine
79(2)
Creating an Online Fan Club
81(1)
Supporting Communities
82(2)
Providing Documentation
84(1)
Providing Services
85(1)
Providing Self-Help Support
85(1)
Sharing Your Professional Knowledge
86(1)
Educating on the Web
87(1)
Creating a Corporate Image
88(1)
Establishing a Marketing Presence
89(2)
Creating Digital Versions of Print Publications: Advertiser-Supported
91(1)
Creating Digital Versions of Print Publications: Subscriber-Supported
92(1)
Creating Digital Versions of Print Publications: Intranets
93(1)
Creating an Online Shopping Catalog
94(1)
Creating an Agent
95(1)
From Here
96(1)
Part II Designing Your Web 97(96)
Chapter 6 Choosing a Web Server
99(14)
What Web Servers Do
100(3)
Should You Run Your Own Server?
103(2)
Web Server Connectivity Options
105(1)
Web Servers and Operating Systems
106(2)
Looking at Macintosh Web Servers
108(2)
WebSTAR Plug-ins and Scripts
110(2)
Running Your Own Server
112(1)
From Here
112(1)
Chapter 7 Developing a Publishing Plan
113(22)
Know Your Purpose
114(7)
Know Your Audience
121(3)
Develop an Approach
124(3)
Determine Your Commitment Level
127(6)
From Here
133(2)
Chapter 8 Understanding Web Architecture
135(16)
The Art of Chunking
136(2)
Understanding Your Architectural Options
138(7)
Hierarchical webs
145(1)
Choosing Your Architecture
146(2)
Including Functional Pages
148(1)
Storyboarding
149(1)
From Here
150(1)
Chapter 9 The Fundamentals of Web Page Design
151(30)
The Four Principles of Effective Web Design
152(23)
Creating an Effective Welcome Page
175(5)
From Here
180(1)
Chapter 10 Choosing Software for Creating Your Pages
181(12)
Understanding Your Software Options
182(1)
HTML Translators
183(1)
Text Editors
184(4)
HTML Editors
188(2)
WYSIWYG Editors
190(2)
From Here
192(1)
Part III Creating Your Web with HTML 193(206)
Chapter 11 Your First HTML Document
195(30)
A Few Basics
196(2)
Starting Your Home Page
198(2)
What Did You Just Do?
200(1)
Giving Your Home Page a Title
201(1)
Adding Headings
202(3)
Adding Body Text
205(3)
Hey! What Does It Look Like So Far?
208(1)
Character Formatting (Italics, Boldface, and Underlining)
209(3)
Breaking Lines
212(1)
Adding Hyperlinks
213(3)
Making a List
216(3)
Adding Inline Images
219(3)
Adding Rules (Lines)
222(1)
Adding Your Address
222(1)
Enabling E-mail Replies
223(1)
From Here
224(1)
Chapter 12 HTML Fundamentals
225(18)
HTML: A Markup Language
227(1)
HTML Versions
228(2)
The Naming of Parts
230(7)
How to Create an HTML Document
237(1)
HTML and Web Browsers
238(1)
Levels of HTML Sophistication
239(2)
From Here
241(2)
Chapter 13 Building Your Document
243(22)
Making Your HTML Easier to Understand
243(4)
Referring to Other Works: The less than BLOCKQUOTE greater than and less than CITE greater than Tags
247(2)
Creating a Dictionary or Glossary
249(2)
Other Lists
251(4)
Preformatted Text
255(2)
More Text-Formatting Tags
257(6)
From Here
263(2)
Chapter 14 Adding Hyperlinks
265(8)
Internal Hyperlinks
266(2)
External Hyperlinks
268(3)
Attaching Hyperlinks to Graphics
271(1)
From Here
272(1)
Chapter 15 Adding Graphics, Sounds, and Movies
273(14)
Adding Still Graphics
274(6)
Adding Sound
280(4)
Adding Video and Animation
284(1)
Embedding Plug-in Data
284(1)
From Here
285(2)
Chapter 16 Enabling User Feedback
287(26)
HTML Attributes and Tags for Enabling User Feedback
288(2)
Enabling User Feedback the Easy Way: Using the MAILTO URL
290(1)
How Forms and Scripts Work
290(2)
Enabling Searches with less than ISINDEX greater than
292(2)
Using the less than FORM greater than Tag
294(1)
Using the less than INPUT greater than Tag
295(7)
Adding a Drop-Down List Box
302(2)
Adding a Text Entry Area
304(4)
Processing Forms with eScan
308(1)
Forms and JavaScript
309(3)
From Here
312(1)
Chapter 17 Adding Fonts and Style Sheets
313(14)
Adding Fonts to Your Document with the less than FONT greater than Tag
314(3)
Using Cascading Style Sheets
317(5)
Linking to a Master Style Sheet
322(1)
The Division Tag
322(1)
It's Dynamic!
323(3)
From Here
326(1)
Chapter 18 Creating Tables and Frames
327(28)
The Basics: The less than TABLE greater than Tag
330(5)
Creating a Horizontal Header
335(1)
Adding a Caption
336(1)
Aligning Text within Table Cells
337(1)
Spanning Rows and Columns
338(2)
The Netscape Extensions to the less than TABLE greater than Tag
340(3)
Introducing Frames
343(2)
A Frames Tutorial
345(6)
Creating a Page Design with Frames
351(2)
From Here
353(2)
Chapter 19 Including Java, JavaScript, and ActiveX Controls
355(14)
From Helper Applications to Java
355(4)
Incorporating Java Applets on Your Page
359(3)
Introducing ActiveX
362(3)
Introducing JavaScript
365(2)
When Push Comes to Shove: Netcasting Technologies
367(1)
From Here
368(1)
Chapter 20 Using an HTML Editor
369(14)
Getting Started with BBEdit
370(5)
Building an HTML Document Quickly with BBEdit
375(7)
An Ultra-Quick Way to Creat Web Pages
382(1)
From Here
382(1)
Chapter 21 Testing, Publishing, and Publicizing Your Site
383(16)
Testing Your Page
383(2)
Publishing Your Page
385(8)
Direct Publicity
393(3)
Indirect Publicity
396(2)
From Here
398(1)
Part IV Producing Dynamic Content 399(84)
Chapter 22 Capturing Multimedia Material
401(14)
Scanners
402(4)
Digital Cameras
406(2)
Microphones
408(2)
Camcorders
410(3)
From Here
413(2)
Chapter 23 Producing Web Graphics
415(18)
A Brief Introduction to Image File Formats
416(4)
Color and the Web
420(2)
Tools for Producing Web Graphics
422(3)
Creating a Transparent GIF
425(3)
Creating Interlaced GIFs
428(1)
Reducing Color Depth
428(1)
Creating Animated GIFs
428(2)
Graphics Production Hints
430(1)
From Here
431(2)
Chapter 24 Creating Imagemaps
433(8)
Creating the Graphic
434(1)
Introducing Imagemap Editors
435(1)
Getting Started
436(1)
Creating Your Imagemap
437(2)
From Here
439(2)
Chapter 25 Producing Audio
441(14)
A Guide to Sound File Formats
442(2)
Recording Sounds with the Sound Control Panel
444(1)
Recording Sounds with Kaboom! Factory
445(2)
Modifying Sounds with Kaboom! Factory
447(4)
Hints for Successful Sound Production
451(2)
From Here
453(2)
Chapter 26 Producing Video
455(12)
A Brief Introduction to Video File Formats
456(2)
Capturing Video with an AV Macintosh
458(1)
Using Adobe Premiere
459(5)
Video Production Hints
464(1)
From Here
465(2)
Chapter 27 Producing Adobe Acrobat Documents
467(16)
Introducing Adobe Acrobat
467(3)
Reading Adobe Acrobat Documents
470(3)
Creating Adobe Acrobat Documents
473(2)
Adding Internal Hyperlinks in an Adobe Acrobat Document
475(1)
Columns and Articles
476(1)
An Acrobat Sampler
477(4)
From Here
481(2)
Part V Web Publishing Issues 483(22)
Chapter 28 Security
485(6)
What Is "Security"?
486(1)
The Need for Encryption
487(1)
Introducing the Secure Socket Layer (SSL) Security Protocol
488(1)
What about Standards?
489(1)
Is My Customers' Information Really Safe?
490(1)
From Here
490(1)
Chapter 29 Copyright
491(8)
What Is Copyright Law?
492(3)
What Does "Public Domain" Mean?
495(2)
How Has Information Technology Changed Copyright Law?
497(1)
From Here
497(2)
Chapter 30 Standardization Issues
499(6)
The Case for Standardization
501(1)
The Case Against Standardization
502(1)
From Here
503(2)
Part VI Appendices 505(2)
Appendix A HTML 3.2 Quick Reference Guide 507(18)
Appendix B ISO Latin-1 Special Characters 525(4)
Appendix C Non-Dithering Color Codes 529(12)
Appendix D What's on the CD-ROM 541(8)
The Shareware Concept 543(1)
Guide to Your Web Publishing Toolkit 543(6)
Index 549

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