From the time the first business opened its doors
centuries ago, people have been trying to define
the essence of a company. Some have claimed
that a business is its bottom line. Others have
argued that a company is its customers, or its
marketing power, or its products, or its people.
Today, what best defines a business, writes New
York Times bestseller author Jim Champy, is its
processes - all the things a company does to
create and sell its goods and services. Here’s
how to make the most of yours.
Jim Champy is recognized as the world’s leading
authority on the fundamental redesign of business
processes, organization, and culture. His
best-selling Reengineering the Corporation: A
Manifesto for Business Revolution sold more than
3 million copies, and his subsequent books on
leadership, change management, and increased
growth through counterintuitive thinking have
reached wide audiences around the world.