Pulp Politics / Edition 1

Pulp Politics / Edition 1

by Glenn W., Jr. Richardson Jr.
     
 

Richardson (political science, Kutztown U. of Pennsylvania) analyzes advertising in U.S. political campaigns as an artifact or popular culture, suggesting that critics of such advertising fail to understand how the public reacts to them. He explores how their structure and content operates on people's image of politics and concludes (while dismissing concerns about… See more details below

Overview

Richardson (political science, Kutztown U. of Pennsylvania) analyzes advertising in U.S. political campaigns as an artifact or popular culture, suggesting that critics of such advertising fail to understand how the public reacts to them. He explores how their structure and content operates on people's image of politics and concludes (while dismissing concerns about low voter turnouts or ill- informed electorates) that political advertising is healthy for democracy. Annotation (c)2003 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780742501003
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
11/28/2002
Edition description:
1st Edition
Pages:
192
Product dimensions:
5.84(w) x 8.96(h) x 0.55(d)

Table of Contents

1 Communicating Culture: Audiovisuals in Campaign Advertising 11

2 Political Advertising and Political Thinking 31

3 The Attack on Attack Politics: Why "Negative" Advertising Is Good for Democracy 61

4 The Ad Patrol: Campaign Advertising and Ad Watch Journalism 89

5 Visual Political Communication in Campaign 2000 111

6 Terror TV: Political Advertising during the Bush Years 125

7 Conclusion: Reason, Passion and Democracy in the Digital Age 155

References 175

Index 191

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