Pulp Politics / Edition 1by Glenn W., Jr. Richardson Jr.
Pub. Date: 11/28/2002
Publisher: Rowman & Littlefield Publishers, Inc.
Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the audiovisual narratives of campaign advertising than scholars have engaged in. This edition features an entirely new chapter that addresses political advertising in a time of terror and includes discussion of more recent developments in political campaign communication such as blogs and viral videos.
About the Author:
Glenn W. Richardson Jr. is associate professor of political science at Kutztown University of Pennsylvania
- Rowman & Littlefield Publishers, Inc.
- Publication date:
- Edition description:
- 1st Edition
- Product dimensions:
- 5.84(w) x 8.96(h) x 0.55(d)
Table of Contents
Communicating Culture: Audiovisuals in Campaign Advertising 11
Political Advertising and Political Thinking 31
The Attack on Attack Politics: Why "Negative" Advertising Is Good for Democracy 61
The Ad Patrol: Campaign Advertising and Ad Watch Journalism 89
Visual Political Communication in Campaign 2000 111
Terror TV: Political Advertising during the Bush Years 125
Conclusion: Reason, Passion and Democracy in the Digital Age 155
About the Author 199
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