Pulp Politics / Edition 1

Pulp Politics / Edition 1

by Glenn W., Jr. Richardson Jr.
     
 

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ISBN-10: 0742501000

ISBN-13: 9780742501003

Pub. Date: 11/28/2002

Publisher: Rowman & Littlefield Publishers, Inc.

Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the

Overview

Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the audiovisual narratives of campaign advertising than scholars have engaged in. This edition features an entirely new chapter that addresses political advertising in a time of terror and includes discussion of more recent developments in political campaign communication such as blogs and viral videos.

About the Author:
Glenn W. Richardson Jr. is associate professor of political science at Kutztown University of Pennsylvania

Product Details

ISBN-13:
9780742501003
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
11/28/2002
Edition description:
1st Edition
Pages:
192
Product dimensions:
5.84(w) x 8.96(h) x 0.55(d)

Table of Contents


Preface     vii
Introduction     1
Communicating Culture: Audiovisuals in Campaign Advertising     11
Political Advertising and Political Thinking     31
The Attack on Attack Politics: Why "Negative" Advertising Is Good for Democracy     61
The Ad Patrol: Campaign Advertising and Ad Watch Journalism     89
Visual Political Communication in Campaign 2000     111
Terror TV: Political Advertising during the Bush Years     125
Conclusion: Reason, Passion and Democracy in the Digital Age     155
References     175
Index     191
About the Author     199

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