Pulp Politics / Edition 2

Pulp Politics / Edition 2

by Glenn W. Jr. Richardson
     
 

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ISBN-10: 074255628X

ISBN-13: 9780742556287

Pub. Date: 08/28/2008

Publisher: Rowman & Littlefield Publishers, Inc.

Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the

Overview

Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the audiovisual narratives of campaign advertising than scholars have engaged in. From the audiovisual evocation of horror in 1988 ads that read as 30-second trailers for the nightmare on Elm Street that would be the Dukakis presidency to the Bush-Cheney spots in 2004 that drew upon the look and feel of the popular anti-terrorism thriller O24,O evocation of popular culture has proven an extremely effective tool of mass communication in a televisual age.

Product Details

ISBN-13:
9780742556287
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
08/28/2008
Edition description:
New Edition
Pages:
210
Product dimensions:
5.90(w) x 8.90(h) x 0.70(d)

Table of Contents

Chapter 1 Introduction Chapter 2 Communicating Culture: Audiovisuals in Campaign Advertising Chapter 3 Political Advertising and Political Thinking Chapter 4 The Attack on Attack Politics: Why "Negative" Advertising is Good for Democracy Chapter 5 The Ad Patrol: Campaign Advertising and Ad Watch Journalism Chapter 6 Visual Political Communications in Campaign 2000 Chapter 7 Political Advertising in the 21st Century: The Audiovisual Politics of Terror Chapter 8 Reason, Passion, and Democracy in the Digital Age: Poilitical Advertising and the American Republic in the 21st Century

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