Pulp Politics / Edition 2

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Overview

Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the audiovisual narratives of campaign advertising than scholars have engaged in. This edition features an entirely new chapter that addresses political advertising in a time of terror and includes discussion of more recent developments in political campaign communication such as blogs and viral videos.

About the Author:
Glenn W. Richardson Jr. is associate professor of political science at Kutztown University of Pennsylvania

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Editorial Reviews

Choice
A valuable contribution to the study of political campaign advertising. Highly recommended.
Presidential Studies Quarterly
Pulp Politics is a nice, easy read for those interested in political advertising. Richardson's theories should inform and enrich the study of modern campaigns, and help both scholars and the news media to rethink the way they evaluate television commercials.
Journalism Studies
In an age when college students often are more familiar with the comedians who satirize polticians than they are with the elected leaders themselves, Pulp Politics would be a useful supplement in a media-and-society or political communication course. The text raises important discussion points about the impact of audiovisual elements in advertising, the effectiveness of negative campaigning and the Ad Watch groups that purportedly monitor such campaigns.
Political Science Quarterly
Here is a fresh look at political advertising and what has been written about it. Richardson's research-grounded book is a fine example of how such re-evaluations may proceed and the intriguing findings that may ensue.
— Doris Graber
CHOICE
A valuable contribution to the study of political campaign advertising. Highly recommended.
Political Science Quarterly - Doris Graber
Here is a fresh look at political advertising and what has been written about it. Richardson's research-grounded book is a fine example of how such re-evaluations may proceed and the intriguing findings that may ensue.
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Product Details

  • ISBN-13: 9780742556287
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 8/28/2008
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 210
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Glenn W. Richardson, Jr. is assistant professor of political science at Kutztown University of Pennsylvania.
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Table of Contents

1 Communicating Culture: Audiovisuals in Campaign Advertising 11

2 Political Advertising and Political Thinking 31

3 The Attack on Attack Politics: Why "Negative" Advertising Is Good for Democracy 61

4 The Ad Patrol: Campaign Advertising and Ad Watch Journalism 89

5 Visual Political Communication in Campaign 2000 111

6 Terror TV: Political Advertising during the Bush Years 125

7 Conclusion: Reason, Passion and Democracy in the Digital Age 155

References 175

Index 191

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