Pulp Politics

Pulp Politics

by Glenn W. Jr. Richardson
     
 
Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the

Overview

Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the audiovisual narratives of campaign advertising than scholars have engaged in. This edition features an entirely new chapter that addresses political advertising in a time of terror and includes discussion of more recent developments in political campaign communication such as blogs and viral videos.

About the Author:
Glenn W. Richardson Jr. is associate professor of political science at Kutztown University of Pennsylvania

Editorial Reviews

Choice
A valuable contribution to the study of political campaign advertising. Highly recommended.
Presidential Studies Quarterly
Pulp Politics is a nice, easy read for those interested in political advertising. Richardson's theories should inform and enrich the study of modern campaigns, and help both scholars and the news media to rethink the way they evaluate television commercials.
Journalism Studies
In an age when college students often are more familiar with the comedians who satirize polticians than they are with the elected leaders themselves, Pulp Politics would be a useful supplement in a media-and-society or political communication course. The text raises important discussion points about the impact of audiovisual elements in advertising, the effectiveness of negative campaigning and the Ad Watch groups that purportedly monitor such campaigns.
Political Science Quarterly
Here is a fresh look at political advertising and what has been written about it. Richardson's research-grounded book is a fine example of how such re-evaluations may proceed and the intriguing findings that may ensue.
— Doris Graber
CHOICE
A valuable contribution to the study of political campaign advertising. Highly recommended.
Political Science Quarterly - Doris Graber
Here is a fresh look at political advertising and what has been written about it. Richardson's research-grounded book is a fine example of how such re-evaluations may proceed and the intriguing findings that may ensue.

Product Details

ISBN-13:
9780742556270
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
08/28/2008
Pages:
210
Product dimensions:
6.10(w) x 9.00(h) x 0.80(d)

Meet the Author

Glenn W. Richardson, Jr. is an associate professor of political science at Kutztown University of Pennsylvania. His research on political advertising and the media has appeared in the Journal of Communication, Harvard International Journal of Press/Politics, Rhetoric and Public Affairs, Political Research Quarterly, and the online American Communication Journal, where his article on political advertising and the media in the 2000 campaign received the 2002 American Communication Journal Article of the Year Award.

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