Pulp Politics: How Political Advertising Tells the Stories of American Politics [NOOK Book]

Overview

Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the audiovisual narratives of campaign advertising than scholars have engaged in. From the audiovisual evocation of horror in 1988 ads that read as 30-second ...
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Pulp Politics: How Political Advertising Tells the Stories of American Politics

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Overview

Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the audiovisual narratives of campaign advertising than scholars have engaged in. From the audiovisual evocation of horror in 1988 ads that read as 30-second trailers for the nightmare on Elm Street that would be the Dukakis presidency to the Bush-Cheney spots in 2004 that drew upon the look and feel of the popular anti-terrorism thriller O24,O evocation of popular culture has proven an extremely effective tool of mass communication in a televisual age.
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Product Details

  • ISBN-13: 9781461641568
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 7/17/2008
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 196
  • File size: 12 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Glenn W. Richardson, Jr. is an associate professor of political science at Kutztown University of Pennsylvania. His research on political advertising and the media has appeared in the Journal of Communication, Harvard International Journal of Press/Politics, Rhetoric and Public Affairs, Political Research Quarterly, and the online American Communication Journal, where his article on political advertising and the media in the 2000 campaign received the 2002 American Communication Journal Article of the Year Award.
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Table of Contents

Chapter 1 Introduction
Chapter 2 Communicating Culture: Audiovisuals in Campaign Advertising
Chapter 3 Political Advertising and Political Thinking
Chapter 4 The Attack on Attack Politics: Why "Negative" Advertising is Good for Democracy
Chapter 5 The Ad Patrol: Campaign Advertising and Ad Watch Journalism
Chapter 6 Visual Political Communications in Campaign 2000
Chapter 7 Political Advertising in the 21st Century: The Audiovisual Politics of Terror
Chapter 8 Reason, Passion, and Democracy in the Digital Age: Poilitical Advertising and the American Republic in the 21st Century
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