Puma

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.

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Puma

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.

42.79 In Stock
Puma

Puma

by Marie Jaskulka
Puma

Puma

by Marie Jaskulka

Hardcover(Library Binding)

$42.79 
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Overview

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.


Product Details

ISBN-13: 9781532198151
Publisher: Essential Library
Publication date: 08/01/2022
Series: Sports Brands
Pages: 112
Product dimensions: 6.32(w) x 9.25(h) x 0.48(d)
Lexile: 1260L (what's this?)
Age Range: 13 - 14 Years

Table of Contents

Chapter 1 Forever Faster 4

Chapter 2 Brothers Divided 14

Chapter 3 Becoming Puma 22

Chapter 4 Sneaker Wars 34

Chapter 5 Winning and Losing Basketball 48

Chapter 6 Puma Stands Out 56

Chapter 7 Seventy Years Later 68

Chapter 8 The Future of Puma 76

Chapter 9 Forever Forward 88

Essential Facts 100

Glossary 102

Additional Resources 104

Source Notes 106

Index 110

About the Author 112

About the Consultant 112

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