Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller "Full Frontal PR" and "2011: Trendspotting". He hosts "Taking Care of Business" on TLC and is a commentator on CNNMoney.com. He lives in New Yorkand on tons of airplanes.
Mark Simmons is the leading authority on Punk Marketing. Over an 18-year career on both sides of the Atlantic, he helped make Coca-Cola a household name while at the corporate giant; ran the agency Anti-Corp; and managed the West Coast Crispin Porter & Bogusky. Mark's passion for ideas shakes the ground and his tattoo says conformity is the enemy of creativity. He is a consultant and self-proclaimed guru and lives in Santa Monica with his wife and young son.