Punk Marketing: Get Off Your A*s and Join the Revolution

Punk Marketing: Get Off Your A*s and Join the Revolution

by Richard Laermer, Mark Simmons
     
 

The Marketing Revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer & Simmons take an irreverent, penetrating look at the seismic change in the relationship between

Overview

The Marketing Revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer & Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometime controversial, but always a lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power.

Product Details

ISBN-13:
9781600373886
Publisher:
Morgan James Publishing
Publication date:
03/01/2008
Edition description:
Unabridged
Product dimensions:
5.30(w) x 7.50(h) x 0.60(d)

Meet the Author

Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller "Full Frontal PR" and "2011: Trendspotting". He hosts "Taking Care of Business" on TLC and is a commentator on CNNMoney.com. He lives in New York—and on tons of airplanes.

Mark Simmons is the leading authority on Punk Marketing. Over an 18-year career on both sides of the Atlantic, he helped make Coca-Cola a household name while at the corporate giant; ran the agency Anti-Corp; and managed the West Coast Crispin Porter & Bogusky. Mark's passion for ideas shakes the ground and his tattoo says conformity is the enemy of creativity. He is a consultant and self-proclaimed guru and lives in Santa Monica with his wife and young son.

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