Purpose: The Starting Point of Great Companies

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Overview

In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose—a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.

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Overview

In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose—a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.

Product Details

  • ISBN-13: 9780230605305
  • Publisher: Palgrave Macmillan
  • Publication date: 8/19/2008
  • Edition description: Reprint
  • Pages: 272
  • Sales rank: 361,400
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Nikos Mourkogiannis is a senior partner at Panthea, an elite leadership consulting firm providing advice to Chairmen and CEOs of top companies around the world. He is also senior executive advisor on leadership to Booz Allen Hamilton. Nikos helped create the Harvard Law School Center on Negotiations with Roger Fisher, author of the business bestseller Getting to Yes. He has worked on some of the most complex and important business deals of the last thirty years, with some of the most influential leaders in international business and government. He lives in London.

Table of Contents


Acknowledgments     ix
Foreword   Roger Fisher     xiii
What Is Purpose?
Introducing Purpose     3
The Real Value of Purpose     23
What Purpose Is Not     45
Great Stories of Purpose
Tom Watson's Passion for Discovery     59
Warren Buffett and the Excellence of Financial Artistry     67
Sam Walton's Altruistic Commitment to the Customer     77
The Heroic Purpose of Henry Ford and Siegmund Warburg     89
How Purpose Builds Greatness
Purpose and Morale     113
Purpose and Innovation     127
Purpose and Competitive Advantage     137
Purpose and Leadership     149
Epilogue: Purpose in Action     173
Panthea and Booz Allen Hamilton: Our Proposition     197
50 Key Points     203
Notes     209
Critical Bibliography     217
Index     247
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  • Anonymous

    Posted October 3, 2007

    A meaningful guide to discovering and implementing your company¿s mission

    While billions of people go to work daily, few have any sense of the ideals that drive their companies. That¿s no surprise. Few companies have any. Enter Nikos Mourkogiannis, with this inspirational and informative book on one of the business world¿s biggest problems. Companies without a purpose are rudderless, which is a problem for shareholders, employees, suppliers and customers. ¿Purpose¿ is a difficult concept to explain because it is so abstract, but patient readers will benefit from Mourkogiannis¿ insights and research. He occasionally gets bogged down in philosophical discussion, which he has trouble connecting to his profiles of purposeful business leaders. Nevertheless, his detours are tolerable, since they ultimately lead you to a new view of leadership. We recommend this study to CEOs, aspiring CEOs and iconoclastic business students.

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