Purposeful Speaking / Edition 1

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Purposeful Speaking, 1/e is a 4-color version of Koch’s popular introduction to public speaking text, known for its intentionally-brief, nuts and bolts approach.

Considered the “best of the brief books” available in the market, Purposeful Speaking has been praised for its simplicity and practical, step-by-step approach to developing and delivering effective speeches. The book continues to offer a clear, concise approach to the speechmaking process, allowing the reader to concentrate on the preparation, practice and presentation of their speeches without getting bogged down in theoretical discussions.

This version continues to provide a briefer, lower-cost alternative to traditional books, while offering an enhanced full-color design and expanded pedagogy, including all-new chapter reviews, exercises, running glossary and “Working with the Web” boxes.

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Product Details

  • ISBN-13: 9780205532315
  • Publisher: Pearson
  • Publication date: 3/16/2007
  • Series: MySpeechKit Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 256
  • Sales rank: 284,552
  • Product dimensions: 7.40 (w) x 9.00 (h) x 0.50 (d)

Table of Contents


1 Speech Communication

The Communicative Act

Communication Breakdowns


Getting Started

Projecting Confidence

The Truth about Nervousness

How to Develop Self-Confidence

Visual Imagery for Confidence in Public Speaking

A Script for Using Visual Imagery to Develop Confidence in Speaking

Ethics in Communication

Chapter Review

Key Terms


Speech Assignments

2 Audience Analysis

Who Exactly Is My Audience?

What Response Can I Reasonably Expect from My Audience?

Will My Audience Find This Subject Useful?

Will My Audience Find This Subject Interesting?

What Is My Audience’s Knowledge of My Subject?

What Demographic Characteristics Should I Consider About My Audience?

Is My Audience’s Attitude Favorable, Indifferent, or Opposed?

Chapter Review

Key Terms


Speech Assignments

3 Determine Your Purpose and Subject

Selecting a Subject

Specific Purpose

The Central Idea

Chapter Review

Key Terms


Speech Assignments

4 The Introduction and Conclusion

Objectives of Introductions

Attention Step in Introductions

Types of Conclusions

Sample Full Sentence Outline for a Speech to Instruct

Chapter Review

Key Terms


Speech Assignments

5 Gathering Supporting Material

Personal Experience and Knowledge


The Library

The Librarian

Electronic Resources

The Internet

Ethics in Using the Internet

The World Wide Web





Taking Notes

Chapter Review

Key Terms


Speech Assignments

6 Supporting Your Ideas





Comparison and Contrast

Visual Aids

Computer-Generated Visual Aids

Combined Supports

Chapter Review

Key Terms


7 Speech Assignments

Preparing the Content of Your Speech

Organizing Your Speech

Planning the Body

Outlining Your Speech

Body of Speech


Chapter Review

Key Terms


Speech Assignments

8 Delivering Your Speech

Impromptu Speeches

Manuscript Speeches

Memorized Speeches

Extemporaneous Speeches

Nonverbal Communication

Effective Word Choice



Extemporaneous Method

Sample Delivery Outline

Using Note Cards

Practicing the Speech

Delivery Pitfalls

Chapter Review

Key Terms


Speech Assignments

9 Informing

Demonstration Speeches

Description Speeches

Expository Speeches

Guidelines for Informative Speaking

Sample Speech to Inform

Chapter Review

Key Terms


Speech Assignments

Appendix: Sample Informative Speech Topics

10 Persuasion

Persuasion Defined

Deductive Reasoning

Inductive Reasoning

Other Forms of Reasoning


Types of Persuasive Speeches

Sample Speech to Convince

Sample Speech to Reinforce

Chapter Review

Key Terms


Speech Assignments

Appendix: Sample Persuasive Speech Topics

11 Group Communication

The Functions of Discussion

Types of Discussion

Participating in Discussion

Moderating the Discussion

A Pattern for Problem Solving

Chapter Review

Key Terms




Photo Credits

Text Credits

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