Put Your Dreams First: Handle Your Entertainment Business [NOOK Book]

Overview

There is a great mystique about the entertainment industry and a fervent desire in many to be part of it. But what many women don't realize is that most entertainment career guides are written from the point of view of the male executive, or are filled with industry and legal jargon-making them difficult to read and understand.


Now, in PUT YOUR DREAMS FIRST, Thembisa Mshaka uses her 15 years of experience ...
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Put Your Dreams First: Handle Your Entertainment Business

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Overview

There is a great mystique about the entertainment industry and a fervent desire in many to be part of it. But what many women don't realize is that most entertainment career guides are written from the point of view of the male executive, or are filled with industry and legal jargon-making them difficult to read and understand.


Now, in PUT YOUR DREAMS FIRST, Thembisa Mshaka uses her 15 years of experience in the music industry to expose the hidden truths that women need to know as they aspire toward entertainment careers, such as how to avoid compromising one's self-respect and the little-known fact that women run a large part of the business. This highly informative guide is for every woman wanting to know how to navigate the entertainment superhighway and find that job of a lifetime.
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Product Details

  • ISBN-13: 9780446544672
  • Publisher: Grand Central Publishing
  • Publication date: 4/23/2009
  • Sold by: Hachette Digital, Inc.
  • Format: eBook
  • Sales rank: 1,323,906
  • File size: 465 KB

Meet the Author

A cornerstone of integrity and stability in a highly competitive business, Thembisa has worked for over 17 years in service to the entertainment industry, spanning the areas of touring and management, magazine publishing, recorded music and technology, advertising, music supervision for film, voice over and most recently, television in her role as the Telly Award-winning Copy Director for BET Networks. The former GAVIN rap editor has also written for Honey, essence.com, LAUNCH, and served as contributing editor for The Hotness.com and BLAZE. A native of Los Angeles, Thembisa is an alumna of Mills College in Oakland, California. She now resides in the Bedford-Stuyvesant neighborhood of Brooklyn with her husband and son.

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Table of Contents

Foreword Vanessa Williams xv

Introduction Sister Swans 1

Chapter 1 Getting In 5

Chapter 2 She's Playing Your Song: Radio, Deejaying, and Turntablism 25

Chapter 3 Mad Skills: Not-So-Plain Janes 52

Chapter 4 Imaging: Beauty Is a Beast 70

Chapter 5 Before the Music: Songwriting, Music Making, Publishing, and A&R 94

Chapter 6 Read the Label 120

Chapter 7 So You Wanna Be a Supastar? 152

Chapter 8 The Art and Nuance of Production for Script, Stage, and Screen 172

Chapter 9 President and CEO 205

Chapter 10 Have Passport, Will Prosper: Going Global 225

Chapter 11 The Revolution Will Be Feminized: Women of New Media and Mobile 251

Chapter 12 Exit Stage Next 272

Appendices Recommended Resources 289

Recommended Resources 295

Endnotes 297

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Customer Reviews

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Sort by: Showing 1 – 7 of 6 Customer Reviews
  • Posted May 11, 2009

    more from this reviewer

    an easy read

    bieng a rapper and producer,i found the book 2 be a easy read because it is so well put together.its like going to school and you have a honest teacher who gives knowledge that you can use and relate to.its not a book just 4 women. anybody can use this book as a point of reffrance for things they may encounter on there own personal journey to follow there dream...so h.y.e.b. peace rick flare

    1 out of 1 people found this review helpful.

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  • Posted May 8, 2009

    more from this reviewer

    GREAT BOOK!!!!

    Thembisa has done a wonderful job with HYEB (Handle Your Entertainment Business). Currently, I'm in the middle of the book and for someone who is interning and learning the ropes of networking and the industry as a whole, this book is extremely helpful, specifically the "What you thought you knew" and "What you should know" segments. A must read for every woman who desires to be in the industry or are currently in the industry, this is a good source to reflect upon and/or learn a thing or two....

    I give it FIVE STARS!!!!

    1 out of 1 people found this review helpful.

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  • Posted September 23, 2009

    more from this reviewer

    Informative...Amazing...MUST READ

    This book was recommended to me by a friend and I'm so grateful for the recommendation. I could not put this book down. It has become my one of my mimi-bibles of the entertainment world that I keep with me at all times. If its vital and needs to be known, it is covered in this book.

    I felt like I was speaking with Miss Mshaka personally and not just reading her words, expertise and experiences. Her work is that well crafted and there was never a dry page.

    I definitely got more than my money's worth

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  • Posted September 17, 2009

    more from this reviewer

    This is a MUST READ for People who are pursuing and involved in the Entertainment Business

    Thembisa has managed to capture a plethora of information, experiences, guidelines, first-hand accounts, and mentoring in in less than 300 gripping pages! Once I picked up "Put Your Dreams First" HY[e]B up it was hard to put down...without reading until getting to the next part of each area and person discussed.

    I HIGHLY RECOMMEND Thembisa Mshaka's book to anyone in the business that may find themselves struggling with what they need to do in order to "Get IN!" without becoming a victim of one of the proverbial Industry cliche's.

    This book is chock-full of first-hand experiences from people who have worked their way to the TOP of their GAME! For the ladies striving for excellence in the Entertainment world [on the front-line or behind the scenes] "Put Your Dreams First" HY[e]B definitely needs to be on your "TO-DO" list.

    Take it from me...I'm a Woman out here involved in the Entertainment world from quite a few angles and I see many of my trials, failures and successes in this book. I am still a work in progress, constantly looking to expand my knowledge.

    Ladie Mo$t...

    Was this review helpful? Yes  No   Report this review
  • Posted May 25, 2009

    Thembisa Mshaka is amazing!!

    I purchased this book a few days ago and I haven't been able to put it down. There is more info in this book than anyone would be expecting to recieve. As an artist it's a must have. As a producer it's a must have. If you are interested in any part of the entertainment business, whether you are behind the scenes or dream to be on the camera or the stage, this book will help you on your journey and quite possibly help you discover there is more in the entertainment world that interests you then you know. I thank Thembisa for this treasure and hope more people take advantage of this great read.

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  • Anonymous

    Posted May 5, 2009

    I Also Recommend:

    Great New Book for all, but Especially Women

    I highly recommend this book. There's no other book on the entertainment industry like it.

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  • Anonymous

    Posted January 28, 2010

    No text was provided for this review.

Sort by: Showing 1 – 7 of 6 Customer Reviews

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