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Husband-and-wife team Arielle Eckstut and David Henry Sterry, who developed the enormously popular Putting Your Passion into Print seminar at Stanford University, are known to their students as “the Click and Clack of publishing.” Whether the thought is large (how does one deal with rejection) or small (why is it that a “special pen” works such magic), they cover all the bases. How to:
No matter if you’re a literary fiction writer, a romance novelist, an academic looking to reach a popular audience, or a memoirist wanting to publish your life story, Putting Your Passion to Printshares a wealth of experience and insight from people who’ve been there and done that. Includes interviews with hundreds of publishing insiders—agents, editors, authors, and booksellers; side boxes featuring real-life publishing success stories; sample proposals, query letters, a resource guide, and more.
PART 1: SETTING UP SHOP
To Write or Not to Write: 19
What Should You Write?: 22
Assembling Ideas: 24
Writers in Search of Ideas: 35
Selecting Your Dream Team: 37
Models for Success: 43
Perfecting Your Pitch: 45
Getting Titular: Titles and Subtitles: 47
The Facts About Fiction: 48
The Nonfiction Proposal: 49
The Value of Good Readers: 74
Prepare Your Package for Liftoff: 75
Do You Really Have to Have an Agent?: 77
Locating an Agent: 79
Luring the Agent: 86
Landing the Big Kahuna: 95
John Hancocking: Signing an Agency Contract: 99
Agent Relations: Snarling Snafus and Scary Silences: 103
Sending Your Brave Little Book Out into the World: 110
The Agony and Ecstasy of “Interest”: 113
Sending Your Book Directly to Publishers: 120
Rejection Rules: 132
To Learn or Not to Learn: 134
Taking Action: 140
PART 1I: TAKING CARE OF BUSINESS
The Selling of Your Book: 143
Sifting Wheat from Chaff: The Right Publisher for You: 146
Finding a Cowriter or Dumping the One You Have: 152
Negotiating Nuggets for Agentless Authors: 152
Get It in Writing: The Deal Memo: 154
An Askance Glance at Your Advance: 156
The Reality of the Royalty: 160
Delivery: The First Step Toward Acceptance: 163
Copyright or Copywrong?: 167
The Many Faces of Subsidiary Rights: 167
Warranties and Indemnities: 171
Author Copies: “You Mean I Have to Buy My Own Books?”: 172
Covering Your Cover: 173
Options for Your Option: 173
The Rules of Accounting: 174
Sign Here, Please: 174
Same-Paging: Getting Simpatico with Your Editor: 176
Getting Your Ducks in a Row So You Can Start Quacking: 178
Getting Started: 190
More Readers: 195
More on Outside Help: 198
Don’t Let Running Out of Time Drive You Out of Your Mind: 199
Postpartum Depression: 200
One Last Thing Before You Turn It In: 201
Editor 101: 203
The Mother of All Meetings: The Launching of Your Book: 217
Preparing Your Book for Cataloging: 222
Six Months to Go!: 233
The Sales Conference: 236
Making a Stink: When to Get Mad and When to Shut Up: 238
Enjoying the Ride: 240
Selling Yourself: 241
Working with Your Publicist: 249
The Beauty and Power of Networks: 264
To Tour or Not to Tour: 271
Preparing for Your First Interview: 284
Building Buzz: 287
PART III: GETTING THE WORD OUT
Local Love: 294
Bookstore Love: 295
Making an Eventful Event: 300
A Tour of Your Book Tour: 312
The Skinny on Local and National Media: 316
Giving Away Books: Yes, That’s Right, Giving Them Away: 326
E-Marketing Redux: 327
Book Club Heaven: 328
Awards as Buzz: 329
Keeping Your Book Ball Rolling: 329
“How Many Copies Did You Say?”: 334
Back to the Bookstore: 336
Selling Books in Unexpected Places: 342
The World Wide Web: 344
Lovely, Luscious Libraries: 346
Back to School: 346
Rotten Returns: 347
The Last Word on Royalties: 348
Keep the Sales Train Rolling: 350
It’s Up to You: 351
The Many Faces of Self-Publishing: 353
Becoming Your Own Publisher: 357
The Bottom Line: 385
Don’t Make the Same Mistake Twice: 388
Look at the Numbers: 389
Have the Next Idea Ready: 390
When to Send: 392
Th-Th-Th-That’s All, Folks!: 393
APPENDICES: 395
Appendix I: Resources: 397
Appendix II: Selected Publishers: 403
Appendix III: Standard Permission Form: 409
Appendix IV: Our Proposal for This Book: 410
Acknowledgments: 429
Index: 431
rtharba
Posted April 8, 2010
Of all the books published for writers to get published, this book is considered the "Top" publication, with the Best information, which also includes "self-publishing." For any writer, starting to find a good publisher and needs total facts, I "Highly" recommend this book. I was very Impressed. Best Publication.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.hmmmmmm
Posted September 26, 2009
It was helpful, it was entertaining.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted February 17, 2009
My daughter writes volumes but did not know how to proceed in getting the items she wrote published.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted March 8, 2010
No text was provided for this review.
Overview
You have an idea. A great idea. Now what? Whether you dream of having your name on the cover of a successful book (and 81% of Americans believe they have a book in them), or you’re a seasoned yet frustrated veteran of the publishing jungle, this nuts-and-bolts guide demystifies every aspect of the publishing process.
Husband-and-wife team Arielle Eckstut and David Henry Sterry, who developed the enormously popular Putting Your Passion into Print seminar at Stanford University, ...