Putting Your Passion into Print: Get Your Book Published Successfully!

Overview


You have an idea. A great idea. Now what? Whether you dream of having your name on the cover of a successful book (and 81% of Americans believe they have a book in them), or you’re a seasoned yet frustrated veteran of the publishing jungle, this nuts-and-bolts guide demystifies every aspect of the publishing process.

Husband-and-wife team Arielle Eckstut and David Henry Sterry, who developed the enormously popular Putting Your Passion into Print seminar at Stanford University, ...

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Overview


You have an idea. A great idea. Now what? Whether you dream of having your name on the cover of a successful book (and 81% of Americans believe they have a book in them), or you’re a seasoned yet frustrated veteran of the publishing jungle, this nuts-and-bolts guide demystifies every aspect of the publishing process.

Husband-and-wife team Arielle Eckstut and David Henry Sterry, who developed the enormously popular Putting Your Passion into Print seminar at Stanford University, are known to their students as “the Click and Clack of publishing.” Whether the thought is large (how does one deal with rejection) or small (why is it that a “special pen” works such magic), they cover all the bases. How to:

  • Choose a top-of-the-heap idea;Come up with a blockbuster title;
  • Craft an attention-getting pitch;
  • Create a selling proposal;
  • Find the right agent, publisher and editor;
  • Understand a book contract and royalty statements;
  • Enhance presentation skills;
  • Develop sales, marketing, and publicity savvy;
  • and, if necessary, self-publish (as did Irma Rombauer for The Joy of Cooking and James Redfield for The Celestine Prophesy).

No matter if you’re a literary fiction writer, a romance novelist, an academic looking to reach a popular audience, or a memoirist wanting to publish your life story, Putting Your Passion to Printshares a wealth of experience and insight from people who’ve been there and done that. Includes interviews with hundreds of publishing insiders—agents, editors, authors, and booksellers; side boxes featuring real-life publishing success stories; sample proposals, query letters, a resource guide, and more.

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Editorial Reviews

Library Journal
Eckstut (Levine Greenberg Literary Agency) and Sterry (Chicken: Self-Portrait of a Young Man for Rent) have produced a hefty guide for na ve writers seeking guidance on selling their work. It begins with the usual anecdotes found-early rejection letters for eventual best sellers-and all but promises that if you write a publishable book, it will get published. They suggest getting an objective review of one's work, paying someone if necessary. Like The Complete Idiot's Guide to Getting Published, they offer detailed guidance on writing and sending proposals (crank out X proposals a week). In lighthearted prose, they also cover how to pick an agent, a publisher, and a good publicity photo and how to work with an editor. The odds for getting published-whatever the authors may say-suggest that most readers won't get to that point in the process. While their advice is reasonably accurate and occasionally very good, web-literate users can find a fair amount of this information online for free. Aspiring writers, too, may be better off with more genre-specific information. There are titles today specifically on publishing romance, Western, and diet books, for example. This title is suggested for broader collections needing to stay current.-Robert Moore, Bristol-Myers Squibb, Medical Imaging, Waltham, MA Copyright 2005 Reed Business Information.
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Product Details

  • ISBN-13: 9780761131229
  • Publisher: Workman Publishing Company, Inc.
  • Publication date: 7/28/2005
  • Pages: 448
  • Product dimensions: 5.94 (w) x 8.98 (h) x 1.21 (d)

Meet the Author

Arielle Eckstut runs the west coast office of the Levine Greenberg Literary Agency, where she represents a wide array of bestselling and award-winning authors. She is the author of Pride and Promiscuity: The Lost Sex Scenes of Jane Austen.

David Henry Sterryis the author of Chicken: Self-Portrait of a Young Man for Rent and Satchel Sez: The Wit, Wisdom, and World of Leroy Satchel Paige. He is also an award-winning actor, media coach, book doctor, poet, playwright, and activist for at-risk youth. They are married, and live in San Rafael, California.

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Table of Contents


  1. INTRODUCTION: 1

    PART 1: SETTING UP SHOP

  2. Writing the Right Idea: 19

    To Write or Not to Write: 19

    What Should You Write?: 22

    Assembling Ideas: 24

    Writers in Search of Ideas: 35

  3. The Perfect Package: 37

    Selecting Your Dream Team: 37

    Models for Success: 43

    Perfecting Your Pitch: 45

    Getting Titular: Titles and Subtitles: 47

    The Facts About Fiction: 48

    The Nonfiction Proposal: 49

    The Value of Good Readers: 74

    Prepare Your Package for Liftoff: 75

  4. Locating, Luring and Landing the Right Agent: 76

    Do You Really Have to Have an Agent?: 77

    Locating an Agent: 79

    Luring the Agent: 86

    Landing the Big Kahuna: 95

    John Hancocking: Signing an Agency Contract: 99

  5. Demystifying Submission: 103

    Agent Relations: Snarling Snafus and Scary Silences: 103

    Sending Your Brave Little Book Out into the World: 110

    The Agony and Ecstasy of “Interest”: 113

    Sending Your Book Directly to Publishers: 120

  6. Rejection Section: 131

    Rejection Rules: 132

    To Learn or Not to Learn: 134

    Taking Action: 140

    PART 1I: TAKING CARE OF BUSINESS

  7. Let’s Make a Deal!: 143

    The Selling of Your Book: 143

    Sifting Wheat from Chaff: The Right Publisher for You: 146

    Finding a Cowriter or Dumping the One You Have: 152

    Negotiating Nuggets for Agentless Authors: 152

    Get It in Writing: The Deal Memo: 154

  8. Contract Facts: 156

    An Askance Glance at Your Advance: 156

    The Reality of the Royalty: 160

    Delivery: The First Step Toward Acceptance: 163

    Copyright or Copywrong?: 167

    The Many Faces of Subsidiary Rights: 167

    Warranties and Indemnities: 171

    Author Copies: “You Mean I Have to Buy My Own Books?”: 172

    Covering Your Cover: 173

    Options for Your Option: 173

    The Rules of Accounting: 174

    Sign Here, Please: 174

  9. Write Away!: 176

    Same-Paging: Getting Simpatico with Your Editor: 176

    Getting Your Ducks in a Row So You Can Start Quacking: 178

    Getting Started: 190

    More Readers: 195

    More on Outside Help: 198

    Don’t Let Running Out of Time Drive You Out of Your Mind: 199

    Postpartum Depression: 200

    One Last Thing Before You Turn It In: 201

  10. Working with Your Publisher: 202

    Editor 101: 203

    The Mother of All Meetings: The Launching of Your Book: 217

    Preparing Your Book for Cataloging: 222

    Six Months to Go!: 233

    The Sales Conference: 236

    Making a Stink: When to Get Mad and When to Shut Up: 238

    Enjoying the Ride: 240

  11. Prepub Publicity and Marketing: 241

    Selling Yourself: 241

    Working with Your Publicist: 249

    The Beauty and Power of Networks: 264

    To Tour or Not to Tour: 271

    Preparing for Your First Interview: 284

    Building Buzz: 287

    PART III: GETTING THE WORD OUT

  12. Launching Your Book and Keeping It Alive: 293

    Local Love: 294

    Bookstore Love: 295

    Making an Eventful Event: 300

    A Tour of Your Book Tour: 312

    The Skinny on Local and National Media: 316

    Giving Away Books: Yes, That’s Right, Giving Them Away: 326

    E-Marketing Redux: 327

    Book Club Heaven: 328

    Awards as Buzz: 329

    Keeping Your Book Ball Rolling: 329

  13. The Fine Art of Selling: 334

    How Many Copies Did You Say?”: 334

    Back to the Bookstore: 336

    Selling Books in Unexpected Places: 342

    The World Wide Web: 344

    Lovely, Luscious Libraries: 346

    Back to School: 346

    Rotten Returns: 347

    The Last Word on Royalties: 348

    Keep the Sales Train Rolling: 350

  14. Publish Yourself: 351

    It’s Up to You: 351

    The Many Faces of Self-Publishing: 353

    Becoming Your Own Publisher: 357

    The Bottom Line: 385

  15. Okay, What’s Next?: 387

    Don’t Make the Same Mistake Twice: 388

    Look at the Numbers: 389

    Have the Next Idea Ready: 390

    When to Send: 392

    Th-Th-Th-That’s All, Folks!: 393

    APPENDICES: 395

    Appendix I: Resources: 397

    Appendix II: Selected Publishers: 403

    Appendix III: Standard Permission Form: 409

    Appendix IV: Our Proposal for This Book: 410

    Acknowledgments: 429

    Index: 431

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Sort by: Showing all of 4 Customer Reviews
  • Posted April 8, 2010

    Best Book for Writers

    Of all the books published for writers to get published, this book is considered the "Top" publication, with the Best information, which also includes "self-publishing." For any writer, starting to find a good publisher and needs total facts, I "Highly" recommend this book. I was very Impressed. Best Publication.

    Was this review helpful? Yes  No   Report this review
  • Posted September 26, 2009

    cool beans

    It was helpful, it was entertaining.

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  • Anonymous

    Posted February 17, 2009

    Gift for an writer

    My daughter writes volumes but did not know how to proceed in getting the items she wrote published.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 8, 2010

    No text was provided for this review.

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