Qualitative Media Analysis / Edition 2

Paperback (Print)
Rent
Rent from BN.com
$13.54
(Save 52%)
Est. Return Date: 09/29/2014
Buy New
Buy New from BN.com
$23.52
Buy Used
Buy Used from BN.com
$16.80
(Save 40%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $16.48
Usually ships in 1-2 business days
(Save 41%)
Other sellers (Paperback)
  • All (14) from $16.48   
  • New (5) from $23.25   
  • Used (9) from $16.47   

Overview

In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms—television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

Approach to document analysis/ethnographic content analysis/ constructing a protocol/exploring electronic documents/etc.

Read More Show Less

Editorial Reviews

Editorial
The main strength is its focus on “media”, applied researchers are rapidly shifting their attention to multiple sources of data and focusing on how people and organizations communicate. Social media is also influencing marketing and public relations activities. It IS the hot topic….helping researchers figure out how to target, capture, analyze and interpret these new forms of media is essential.— Kay Davis
Editorial - Lisa Duke Cornell
It’s the only “how to” book of its kind out there.
Editorial - Melissa Wall
It explains how to do qualitative textual analysis in a way that is laid out step-by-step, making it clear to students how to do it.
Editorial - Kim Golombisky
It’s short and to the point, covering a lot of ground quickly. I have always been able to justify it on a syllabus because it reads well and fast, it not too expensive, and it gives novices clear guidance. Personally, I’m also 100 percent simpatico with Professor Altheide theoretically and philosophically. More important, he does make it relevant to communication theory as well as practice.
Editorial - Kay Davis
The main strength is its focus on “media”, applied researchers are rapidly shifting their attention to multiple sources of data and focusing on how people and organizations communicate. Social media is also influencing marketing and public relations activities. It IS the hot topic….helping researchers figure out how to target, capture, analyze and interpret these new forms of media is essential.
Pre-published review - Colleen Connolly-Ahern
The key strength of Qualitative Media Analysis is that it provides students and scholars with a rigorous, social science-based, qualitative alternative to quantitative content analysis, allowing for better and deeper interpretation of media texts. The methodology outlined by Altheide is particularly useful for the examination of previously unstudied media, where no theory and/or previous data exist to inform content analysis protocols.
Booknews
A short and sweet guide to organizing media studies, reconstructing ethnographic techniques Altheide (justice studies, Arizona State U.) has used in his own work and presenting examples from others. The "plugged in research" includes content and document analysis of newspapers, magazines, television, and also protocols for tracking their electronic discourses, the technology being both the source of study and a tool. Lacks an index. Paper edition (unseen), $9.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9781452230054
  • Publisher: SAGE Publications
  • Publication date: 10/2/2012
  • Series: Qualitative Research Methods Series , #38
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 150
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.40 (d)

Meet the Author

DAVID L. ALTHEIDE is Emeritus Regents’ Professor on the faculty of Justice and Social Inquiry in the School of Social Transformation at Arizona State University, where he taught for 37 years since receiving his Ph D from the University of California, San Diego. His work has focused on the role of mass media and information technology in social control. His most recent book is Terror Post 9/11 and the Media (Lang, 2009). Dr. Altheide received the Cooley Award three times, given to the outstanding book in symbolic interaction, from the Society for the Study of Symbolic Interaction: In 2007 for Terrorism and the Politics of Fear (2006); in 2004 for Creating Fear: News and the Construction of Crisis (2002); and in 1986 for Media Power (1985). Dr. Altheide received the 2005 George Herbert Mead Award for lifetime contributions from the Society for the Study of Symbolic Interaction, and the society’s Mentor Achievement Award in 2007. Altheide is married (Carla) and has two children (Tasha and Tod), and four grandchildren.

CHRISTOPHER J. SCHNEIDER is Assistant Professor of Sociology at the University of British Columbia’s Okanagan (UBCO) campus where he has taught since receiving his Ph D from Arizona State University in 2008. His work investigates mass media messages about crime, deviance, popular music, and information technologies in daily life. He has published articles and book chapters and co-edited a special issue of Studies in Symbolic Interaction in these areas. He was the recipient of the UBCO 2010/2011 Award for Teaching Excellence and Innovation – Junior Faculty and the 2009/2010 Provost’s Public Education Through Media Award. His research and commentary have been featured in more than 200 print, radio, and television news media outlets across North America, including The New York Times and The Globe and Mail, among others. In 2002 he received the Graduate Student Paper of the Year Award from the Critical Criminologist Division of The American Society of Criminology. Schneider is married, has an English bulldog, likes baseball, and is an avid fan of the rock band Model Stranger.

Read More Show Less

Table of Contents

Chapter 1. Plugged in Research
Chapter 2. Ethnographic Content Analysis
Chapter 3. Process of Qualitative Document Analysis
Chapter 4. Newspapers, Magazines, and Electronic Documents
Chapter 5. Electronic Reality I
Chapter 6. Electronic Reality II
Chapter 7. Tracking Discourse
Chapter 8. Field Notes and Other Data

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)