Qualitative Methods in Management Research / Edition 2

Qualitative Methods in Management Research / Edition 2

by Evert Gummesson
     
 

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ISBN-10: 0761920137

ISBN-13: 9780761920137

Pub. Date: 11/10/1999

Publisher: SAGE Publications

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both

Overview

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

Product Details

ISBN-13:
9780761920137
Publisher:
SAGE Publications
Publication date:
11/10/1999
Edition description:
Second Edition
Pages:
264
Product dimensions:
5.50(w) x 8.50(h) x 0.75(d)

Table of Contents


        List of Figures and Tables                 viiForeword                                           ix Preface                                            xi   Qualitative Research in Management               1   Achieving Access to Management Reality           25   Taking Off and Landing: The Route From           57   Preunderstanding to Understanding   Case Study Research                              83   Quality of Academic Research and Management      157   Consultancy   A Management Action Science Paradigm             207 References                                         225 Index                                              239 About the Author                                   249 

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