Qualitative Methods in Management Research / Edition 2

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Overview

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

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Editorial Reviews

Service Industries Journal
"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the author’s own experiences are particularly helpful." — Richard Teare
Journal of Operational Research
"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate." — Edward Toomer and Ken Bowen
Barney G. Glaser
"Evert Gummesson’s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding."
Service Industries Journal - Richard Teare
"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the author’s own experiences are particularly helpful."
Journal of Operational Research - Edward Toomer and Ken Bowen
"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate."
Read More Show Less

Product Details

  • ISBN-13: 9780761920137
  • Publisher: SAGE Publications
  • Publication date: 11/15/1999
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 264
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.75 (d)

Table of Contents

Qualitative Research in Management
Achieving Access to Management Reality
Taking Off and Landing
The Route from Preunderstanding to Understanding
Case Study Research
Quality of Academic Research and Management Consultancy
A Management Action Science Paradigm

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