Qualitative Methods in Management Research / Edition 2

Qualitative Methods in Management Research / Edition 2

by Evert Gummesson
     
 

ISBN-10: 0761920145

ISBN-13: 9780761920144

Pub. Date: 11/10/1999

Publisher: SAGE Publications

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both

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Overview

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

Product Details

ISBN-13:
9780761920144
Publisher:
SAGE Publications
Publication date:
11/10/1999
Edition description:
Second Edition
Pages:
264
Product dimensions:
5.50(w) x 8.50(h) x 0.60(d)

Table of Contents

Qualitative Research in Management
Achieving Access to Management Reality
Taking Off and Landing
The Route from Preunderstanding to Understanding
Case Study Research
Quality of Academic Research and Management Consultancy
A Management Action Science Paradigm

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