Qualitative Research in Business and Management / Edition 2

Qualitative Research in Business and Management / Edition 2

by Michael David Myers
     
 

Well-written, concise and accessible,this text helps students to understand the philosophies underpinning qualitative research and research design in business and management.See more details below

Overview

Well-written, concise and accessible,this text helps students to understand the philosophies underpinning qualitative research and research design in business and management.

Product Details

ISBN-13:
9780857029744
Publisher:
SAGE Publications
Publication date:
04/30/2013
Edition description:
Second Edition
Pages:
296
Sales rank:
1,112,811
Product dimensions:
6.60(w) x 9.40(h) x 0.70(d)

Table of Contents

PART ONE: INTRODUCTION
How to Use This Book
Overview of Qualitative Research
PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH
Research Design
Philosophical Perspectives
Ethics
PART THREE: QUALITATIVE RESEARCH METHODS
Action Research
Case Study Research
Ethnographic Research
Grounded Theory
PART FOUR: DATA COLLECTION TECHNIQUES
Interviews
Participant Observation and Fieldwork
Using Documents
PART FIVE: ANALYSING QUALITATIVE DATA
Analysing Qualitative Data: An Overview
Hermeneutics
Semiotics
Narrative Analysis
PART SIX: WRITING UP AND PUBLISHING
Writing up
Getting Published
PART SEVEN: CONCLUSION
Qualitative Research in Perspective

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