Qualitative Research in Business and Management

by Michael D Myers

Overview

This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published.

Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.

Product Details

ISBN-13:	9781473912328
Publisher:	SAGE Publications
Publication date:	12/05/2019
Edition description:	Third Edition
Pages:	364
Product dimensions:	7.32(w) x 9.13(h) x (d)

About the Author

Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School. His papers have appeared in a wide range of journals, conferences and books. He won the Best Paper award (with Heinz Klein) for the most outstanding paper published in MIS Quarterly in 1999. This particular paper (Klein and Myers, 1999) has been cited over 2000 times. He also won the Best Paper Award (with Lynda Harvey) for the best paper published in Information Technology & People in 1997. Professor Myers currently serves as Senior Editor of Information & Organization, as Senior Editor of Pacific Asia Journal of the AIS, and as Editor of the AISWorld Section on Qualitative Research. He previously served as Senior Editor of MIS Quarterly from 2001-2005, as Senior Editor of Information Systems Research from 2008-2010, and as Associate Editor of Information Systems Journal from 1995-2000. He also served as President of the Association for Information Systems (AIS) in 2006-2007 and as Chair of the International Federation of Information Processing (IFIP) Working Group 8.2 from 2006-2008. He is a Fellow of the Association for Information Systems.
The AISWorld Section on Qualitative Research that Michael edits has won many awards. See AISWorld Section on Qualitative Research.

Table of Contents

PART ONE: INTRODUCTION
How to Use This Book
Overview of Qualitative Research
PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH
Chapter 1: Research Design
Chapter 2: Philosophical Perspectives
Chapter 3: Ethics
PART THREE: QUALITATIVE RESEARCH METHODS
Chapter 4: Action Research
Chapter 5: Case Study Research
Chapter 6: Ethnographic Research
Chapter 7: Grounded Theory
PART FOUR: DATA COLLECTION TECHNIQUES
Chapter 8: Interviews
Chapter 9: Participant Observation and Fieldwork
Chapter 10: Using Documents
PART FIVE: ANALYSING QUALITATIVE DATA
Chapter 11: Analysing Qualitative Data: An Overviewing
Chapter 12: Hermeneutics
Chapter 13: Semiotics
Chapter 14: Narrative Analysis
PART SIX: WRITING UP AND PUBLISHING
Chapter 15: Writing up
Chapter 16: Getting Published
PART SEVEN: CONCLUSION
Chapter 17: Qualitative Research in Perspective

Editorial Reviews

Qualitative Research in Business and Management is an accessible and well-structured introduction in qualitative research. Myers clearly explains the main concepts and principles of qualitative research, illustrating them with recent examples from top journals. Being concise and comprehensive, I consider this the best textbook in the field.

Inge Bleijenbergh