Qualitative Research Methods for the Social Sciences Plus MySearchLab with Pearson eText / Edition 8

Other Format (Print)
Buy New
Buy New from BN.com
Used and New from Other Sellers
Used and New from Other Sellers
from $119.23
Usually ships in 1-2 business days
(Save 8%)
Other sellers (Other Format)
  • All (5) from $119.23   
  • New (4) from $119.23   
  • Used (1) from $144.79   


ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.


Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.


Qualitative Research Methods - collection, organization, and analysis strategies

This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community.

The book stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.

Learning Goals

Upon completing this book, readers should be able to:

  • Effectively design, collect, organize, and analyze data and then to present results to the scientific community
  • Use the Internet as both a resource and a means for accessing qualitative data
  • Explore current issues in the world of researchers, which include a serious concern about ethical behavior and protocols in research and a more reflexive and sensitive role for the researcher
  • Recognize the importance of ethical concerns before they actually begin the research collection, organization, and analytic process
  • Understand basic elements associated with researcher reflexivity and research voice

Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab with eText (at no additional cost). ValuePack ISBN-10: 0205824617 / ValuePack ISBN-13: 9780205824618

Read More Show Less

Editorial Reviews

From the Publisher

Thank you to the following reviewers:

Chris Podeschi Bloomsburg University of Pennsylvania

Janelle Wilson University of Minnesota Duluth

Kimberly Mahaffy Millersville University

Meredith Kneavel Boyd Chestnut Hill College

Paula Fernandez William Paterson University

Susan Wortmann Nebraska Wesleyan University

“This is so well written and clear for students who struggle with this type of material.”

-Meredith Kneavel Boyd, Chestnut Hill College

“The primary strength of Berg's book is the breadth of data gathering approaches covered. It is also written in a manner that is accessible to undergraduate students.”

-Chris Podeschi, Bloomsburg University of Pennsylvania

Berg’s text is organized nicely, written well, and includes helpful ideas for student projects.”

-Janelle Wilson, University of Minnesota, Duluth

Read More Show Less

Product Details

  • ISBN-13: 9780205824618
  • Publisher: Pearson
  • Publication date: 12/20/2011
  • Edition number: 8
  • Pages: 448
  • Product dimensions: 5.90 (w) x 9.00 (h) x 0.90 (d)

Meet the Author

Bruce L. Berg received his PhD from Syracuse University in 1983. His first faculty position as Assistant Professor was at Florida State University, where he also served as Internship Director. In 1986, he took a position at University of Massachusetts-Boston Harbor campus. Then from 1988 to 1996, he moved up the academic ladder at Indiana University of Pennsylvania, achieving tenure and full professor status. He served as chair of many doctoral dissertation committees and thus influenced generations of young scholars. In 1997, he moved to Southern California and took a faculty position at CSULB, where he remained until his death in 2009.

Howard Lune is an Associate Professor of Sociology and the Director of the Graduate Social Research Program at Hunter College, CUNY. He specializes in research on organizations and organizational fields, with a particular focus on nonprofit organizations. The majority of his research concerns the efforts by relatively marginal groups to organize for greater political, social and/or economic power. He has published studies of organizing in response to HIV/AIDS, the development of zero tolerance drug policies in the US, state-community relations in political policy domains, and adolescent violence in public schools.

He is presently working on a historical study of the development of the American Irish collective identity, from the founding the US to the end of the twentieth century.

Read More Show Less

Table of Contents





Chapter 1: Introduction

Chapter 2: Designing Qualitative Research

Chapter 3: Ethical Issues

Chapter 4: A Dramaturgical Look at Interviewing

Chapter 5: Focus Group Interviewing

Chapter 6: Ethnographic Field Strategies

Chapter 7: Action Research

Chapter 8: Unobtrusive Measures in Research

Chapter 9: Social Historical Research and Oral Traditions

Chapter 10: Case Studies

Chapter 11: An Introduction to Content Analysis

Chapter 12: Writing Research Papers: Sorting the Noodles from the Soup


Chapter 1: Introduction

Quantitative Versus Qualitative Schools of Thought

Use of Triangulation in Research Methodology

Qualitative Strategies: Defining an Orientation

From a Symbolic Interactionist Perspective

Why Use Qualitative Methods?

A Plan of Presentation

Chapter 2: Designing Qualitative Research

Theory and Concepts

Ideas and Theory

Reviewing the Literature

Evaluating Web Sites

Content versus Use

Theory, Reality, and the Social World

Framing Research Problems

Operationalization and Conceptualization

Designing Projects

Data Collection and Organization

Data Storage, Retrieval, and Analysis


Trying It Out

Chapter 3: Ethical Issues

Research Ethics in Historical Perspective

From Guidelines to Law: Regulations on the Research Process

Institutional Review Boards (IRBs)

Ethical Codes

Some Common Ethical Concerns in Behavioral Research

New Areas for Ethical Concern: Cyberspace

Informed Consent and Implied Consent

Confidentiality and Anonymity

Securing the Data

Objectivity and Careful Research Design

Trying It Out

Chapter 4: A Dramaturgical Look at Interviewing

Dramaturgy and Interviewing

Types of Interviews

The Data Collection Instrument

Guideline Development

Communicating Effectively

A Few Common Problems in Question Formulation

Pretesting the Schedule

Long Versus Short Interviews

Telephone Interviews

Computer Assisted Interviewing

Conducting an Interview: A Natural or an Unnatural Communication?

The Dramaturgical Interview

The Interviewer’s Repertoire

Know Your Audience

Analyzing Data Obtained from the Dramaturgical Interview

Trying It Out

Chapter 5: Focus Group Interviewing

What are Focus Groups?

Working With a Group

The Evolution of Focus Group Interviews

Facilitating Focus Group Dynamics: How Focus Groups Work

The Moderator’s Guide

Basic Ingredients in Focus Groups

Analyzing Focus Group Data

Confidentiality and Focus Group Interviews

Recent Trends in Focus Groups: Online Focus Groups

Trying It Out

Chapter 6: Ethnographic Field Strategies

Accessing a Field Setting: Getting In

Reflectivity and Ethnography

Critical Ethnography

Becoming Invisible

Other Dangers During Ethnographic Research

Watching, Listening, and Learning

How to Learn: What to Watch and Listen For

Computers and Ethnography

OnLine Ethnography

Analyzing Ethnographic Data

Other Analysis Strategies: Typologies, Sociograms, and Metaphors

Disengaging: Getting Out

Trying It Out

Chapter 7: Action Research

The Basics of Action Research

Identifying the Research Question(s)

Gathering the Information to Answer the Question(s)

Analyzing and Interpreting the Information

Sharing the Results with the Participants

When to Use and When Not to Use Action Research

The Action Researcher’s Role

Types of Action Research

Photovoice and Action Research

Action Research: A Reiteration

Trying It Out

Chapter 8: Unobtrusive Measures in Research

Archival Strategies

Physical Erosion and accretion: Human Traces as Data Sources

Trying It Out

Chapter 9: Social Historical Research and Oral Traditions

What Is Historical Research?

Life Histories and Social History

What Are the Sources of Data for Historical Researchers?

Doing Historiography: Tracing Written History as Data

What Are Oral Histories?

Trying It Out

Chapter 10: Case Studies

The Nature of Case Studies

Theory and Case Studies

The Individual Case Study

Intrinsic, Instrumental, and Collective Case Studies

Case Study Design Types

Designing Case Studies

The Scientific Benefit of Case Studies

Case Studies of Organizations

Case Studies of Communities

Trying It Out

Chapter 11: An Introduction to Content Analysis

What is Content Analysis?

Analysis of Qualitative Data

Content Analysis as a Technique

Content Analysis: Quantitative or Qualitative?

Communication Components

What to Count: Levels and Units of Analysis

Category Development: Building Grounded Theory

Discourse Analysis and Content Analysis

Open Coding

Coding Frames

Stages in the Content Analysis Process

Strengths and Weaknesses of the Content Analysis Process

Computers and Qualitative Analysis

Qualitative Research at the Speed of Light

Trying It Out

Chapter 12: Writing Research Papers: Sorting the Noodles from the Soup

Plagiarism: What It Is, Why It’s Bad, and How to Avoid It

Identifying the Purpose of the Writing: Arranging the Noodles

Delineating a Supportive Structure: Visual Signals for the Reader

Terms and Conditions

Presenting Research Material

A Word About the Content of Papers and Articles

Write It, Rewrite It, Then Write It Again!

A Few Writing Hints

A Final Note

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)