Quantifying the User Experience: Practical Statistics for User Research

by Jeff Sauro, James R Lewis

Overview

Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations, and sales.The book discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics. Each chapter concludes with a list of key points and references. Most chapters also include a set of problems and answers that enable readers to test their understanding of the material. This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces.

Product Details

ISBN-13:	9780128025482
Publisher:	Morgan Kaufmann Publishers
Publication date:	07/12/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	350
File size:	14 MB
Note:	This product may take a few minutes to download.

About the Author

Dr. Jeff Sauro is a six-sigma trained statistical analyst and founding principal of MeasuringU, a customer experience research firm based in Denver. For over fifteen years he's been conducting usability and statistical analysis for companies such as Google, eBay, Walmart, Autodesk, Lenovo and Drobox or working for companies such as Oracle, Intuit and General Electric.Jeff has published over twenty peer-reviewed research articles and five books, including Customer Analytics for Dummies. He publishes a weekly article on user experience and measurement online at measuringu.com. Jeff received his Ph.D in Research Methods and Statistics from the University of Denver, his Masters in Learning, Design and Technology from Stanford University, and B.S. in Information Management & Technology and B.S. in Television, Radio and Film from Syracuse University. He lives with his wife and three children in Denver, CO.Dr. James R. (Jim) Lewis is a senior human factors engineer (at IBM since 1981) with a current focus on the measurement and evaluation of the user experience. He is a Certified Human Factors Professional with a Ph.D. in Experimental Psychology (Psycholinguistics), an M.A. in Engineering Psychology, and an M.M. in Music Theory and Composition. Jim is an internationally recognized expert in usability testing and measurement, contributing (by invitation) the chapter on usability testing for the 3rd and 4th editions of the Handbook of Human Factors and Ergonomics, presenting tutorials on usability testing and metrics at various professional conferences, and serving as the keynote speaker at HCII 2014. He was the lead interaction designer for the product now regarded as the first smart phone, the Simon, and is the author of Practical Speech User Interface Design.Jim is an IBM Master Inventor Emeritus with 88 patents issued to date by the US Patent Office. He serves on the editorial board of the International Journal of Human-Computer Interaction, is co-editor in chief of the Journal of Usability Studies, and is on the scientific advisory board of the Center for Research and Education on Aging and Technology Enhancement (CREATE). He is a member of the Usability Professionals Association (UPA), the Human Factors and Ergonomics Society (HFES), the ACM Special Interest Group in Computer-Human Interaction (SIGCHI), past-president of the Association for Voice Interaction Design (AVIxD), and is a 5th degree black belt and certified instructor with the American Taekwondo Association (ATA).
Dr. Jeff Sauro is a six-sigma trained statistical analyst and founding principal of MeasuringU, a customer experience research firm based in Denver. For over fifteen years he’s been conducting usability and statistical analysis for companies such as Google, eBay, Walmart, Autodesk, Lenovo and Drobox or working for companies such as Oracle, Intuit and General Electric.Jeff has published over twenty peer-reviewed research articles and five books, including Customer Analytics for Dummies. He publishes a weekly article on user experience and measurement online at measuringu.com. Jeff received his Ph.D in Research Methods and Statistics from the University of Denver, his Masters in Learning, Design and Technology from Stanford University, and B.S. in Information Management & Technology and B.S. in Television, Radio and Film from Syracuse University. He lives with his wife and three children in Denver, CO.

Table of Contents

1. Introduction and How to Use This Book 2. Quantifying User Research 3. How Precise Are Our Estimates? Confidence Intervals4. Did We Meet or Exceed Our Goal? 5. Is There a Statistical Difference between Designs? 6. What Sample Sizes Do We Need? Part 1: Summative Studies 7. What Sample Sizes Do We Need? Part 2: Formative Studies 8. Standard Usability Questionnaires 9. Six Enduring Controversies in Measurement and Statistics10. Correlation, Regression, and the Analysis of Variance 11. Wrapping Up

What People are Saying About This

From the Publisher

Finally, the book usability practitioners need to confidently quantify, qualify, and justify their data

Editorial Reviews

"I will use this second edition as a reference when I need to find the latest thinking about UX measurement and when I teach statistics again it will be my first choice." —From the foreword by Joe Dumas, User Experience Consultant

"Sauro and Lewis are the acknowledged leaders in the quantitative assessment of usability, and their combined wisdom is ably reflected in the second edition of this book. Serious practitioners of usability science will find this book a valuable addition to the highly qualitative texts that are currently available." —Philip Kortum, Rice University

"To-Do list for the UX Field to become a true discipline: • Develop a rich collection of user-centered design methods [CHECK].• Drive understanding of the importance of UX into most design/development teams [CHECK]. • Advocate for and educate about how to implement a serious, empirical, practical approach to gathering and analyzing user data. [Thanks to the career-long work of Sauro and Lewis, culminating in this book, we can now say . . . CHECK.]" – Randolph G. Bias, Professor, School of Information, The University of Texas at Austin

From the Publisher