×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Quantitative Analysis in Marketing Management
     

Quantitative Analysis in Marketing Management

by Luiz Moutinho, Mark Goode, Fiona Davies
 

See All Formats & Editions

The textbook brings together the main quantitative concepts and techniques which are used in marketing management. It also examines techniques drawn from other management disciplines (eg financial management) and shows how these techniques can be applied to marketing management. The book contains three parts: statistical analysis, demand analysis and forecasting in

Overview

The textbook brings together the main quantitative concepts and techniques which are used in marketing management. It also examines techniques drawn from other management disciplines (eg financial management) and shows how these techniques can be applied to marketing management. The book contains three parts: statistical analysis, demand analysis and forecasting in marketing; financial analysis, operations and control systems; and case studies and analytical problems. The book will be accompanied by a disk which contains 10 spreadsheet models related to problems and techniques discussed in the text. A short instructors' manual will also be available for lecturers who adopt the book forpurchase.

Product Details

ISBN-13:
9780471963394
Publisher:
Wiley
Publication date:
07/10/1998
Pages:
342
Product dimensions:
2.43(w) x 3.66(h) x 0.39(d)

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews