Quantitative Modelling in Marketing and Management

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Quantitative Modelling in Marketing and Management

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Product Details

  • ISBN-13: 9789814407717
  • Publisher: World Scientific Publishing Company, Incorporated
  • Publication date: 10/28/2012
  • Pages: 503
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.30 (d)

Table of Contents

Statistical Modelling: A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing; Role of Structural Equation Modelling in Theory Development and Testing; Partial Least Squares Path Modelling In Marketing And Management Research: An Annotated Application; DEA — Data Envelopment Analysis: Models, Methods and Applications; Statistical Model Selection; Computer Modelling: Artificial Neural Networks and Structural Equation Modelling: An Empirical Comparison to Evaluate Business Customer Loyalty; The Application of NN to Management Problems; Logical Discriminant Models; Meta-Heuristics in Marketing; Hold a Mirror Up to Nature: A New Approach on Correlation Evaluation with Fuzzy Data and Its Applications in Econometrics; Nonparametric Test with Fuzzy Data and Its Applications in the Performance Evaluation of Customer Capita Nonparametric Test with Fuzzy Data and Its Applications in the Performance Evaluation of Customer Capital; Too Much Ado About Nothing? Fuzzy Measurement of Job Stress for School Leaders; Fuzzy Composite Score and Situational Judgement Test: An Integrated-Operation; Mathematical and other Models: Cluster Analysis: An Example Analysis on Personality and Dysfunctional Customer Behaviour; Assessing the Perception of Superstitious Numbers and Its Effect on Purchasing Intentions; Qualitative Comparison Analysis: An Example Analysis of Clinical Directorates and Resource Management; Data Mining Process Models: A Roadmap for Knowledge Discovery; BI and Data Warehouse Solutions for Energy Production Industry: Application of CRISP-DM Methodology; Growth Models; PROMETHEE: Technical Details and Developments, and Its Role in Performance Management; Clique Communities in Social Networks; An Algorithm to Discover the K-Clique Cover in Networks.

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