Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants

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Overview

"Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most salespeople have extensive knowledge of their products, but many fail to ask the questions that will help them uncover the real needs of their customers.

Questions That Sell helps readers use advanced questioning techniques to sell their products based on value to the customer, not on price -- and increase their success rate as a result. The book contains powerful examples, exercises, and hundreds of sample questions, including:

• Vision Questions: Tap into a customers’ needs and desires for the future

• Questions to Uncover Problems: Fix something that’s not working for the ...

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Overview

"Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most salespeople have extensive knowledge of their products, but many fail to ask the questions that will help them uncover the real needs of their customers.

Questions That Sell helps readers use advanced questioning techniques to sell their products based on value to the customer, not on price -- and increase their success rate as a result. The book contains powerful examples, exercises, and hundreds of sample questions, including:

• Vision Questions: Tap into a customers’ needs and desires for the future

• Questions to Uncover Problems: Fix something that’s not working for the client

• Pay-Off Questions: Get customers to articulate for themselves how much the product or service is worth

Questions That Sell is an invaluable resource for connecting with customers, understanding what they need, and closing more sales, faster."

Product Details

  • ISBN-13: 9780814473399
  • Publisher: AMACOM
  • Publication date: 4/10/2006
  • Pages: 192
  • Sales rank: 191,225
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Paul Cherry (Wilmington, DE) is president and CEO of Performance Based Results, an international sales and leadership training organization, where he teaches more than 3,000 sales professionals a year. He has written for The Selling Advantage, What's Working in Sales Management, and other popular industry publications.

Table of Contents

"Introduction

CHAPTER 1. Boring or Engaging: How Do Your Questions Measure Up?

CHAPTER 2. Getting to Know Prospective Clients

CHAPTER 3. Managing Business Opportunities: The Qualifying Process

CHAPTER 4. Getting Your Customers Talking: Expansion and Comparison Questions

CHAPTER 5. Are You a Consultant or Product Peddler? The Educational Question

CHAPTER 6. Directing the Conversation: Lock-On and Impact Questions

CHAPTER 7. Back to the Future: Vision Questions

CHAPTER 8. Getting Past What If? Objections and Stalls

CHAPTER 9. Putting It All Together

CHAPTER 10. Conclusion

APPENDIX A. Show Me the Money! How to Create Value so Price Is No Longer an Issue

APPENDIX B. Using E-Mail and Voice Mail

APPENDIX C. Seeing the Plan in Action

Index"

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Sort by: Showing 1 Customer Review
  • Anonymous

    Posted March 30, 2006

    selling with less effort

    What's so interesting about this book is the fact that most sales people do not ask good questions. I got through the second chapter and then it dawned on me. I too am not asking enough questions. No wonder why I get hit with objections, stalls and price concerns. This book gave me some great pointers on how to prospect, build rapport, gain more trust, capture critical buying info., uncover hidden motives, get to the right decision-makers, create a sense of urgency and more. I really love the examples and scenarios. Like most sales people I hate to read yet I could not put this book down. If you're looking for something different, I think you'll enjoy this book, very practical and insightful.

    1 out of 1 people found this review helpful.

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