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This book will provide informed reading for:
* Senior managers of public and private sector organizations,particularly those in an FMCG environment, including specialists instrategic management, manufacturing and operations, marketing,project management and supply chain management and logistics.
* Managers and proprietors of Small and Medium sized Enterprises(SMEs), particularly those charged with supplying retailers in theFMCG sector.
* Academics and students of business and organizational theoryincluding MBA and graduate courses in strategic management,operations, Operations Research, Industrial Engineering andlogistics.
* Business and systems analysts.
* General management and logistics consultants.
THE BUSINESS WORLD.
A New Environment.
QUICK RESPONSE WITHIN THE ORGANIZATION.
Quick Response: Origins, Status and Outlook.
Quick Response Applications.
Quick Response Implementation.
SUPPLY PIPELINE MODELING.
The Sourcing Simulator.
Retail Sourcing and Performance.
The Manufacturing Model.
List of Acronyms.