The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

by Philip Kotler, Roland Berger, Nils Bickhoff
     
 

View All Available Formats & Editions

The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, anda synthesis of the respective original literature on the subject.See more details below

Overview

The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, anda synthesis of the respective original literature on the subject.

Product Details

ISBN-13:
9783642145438
Publisher:
Springer Berlin Heidelberg
Publication date:
09/09/2010
Edition description:
2010
Pages:
133
Product dimensions:
5.50(w) x 8.20(h) x 0.50(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >