R. O. I. Marketing Secrets Revealed

Overview

ROI Marketing Secrets Revealed is a collective MasterMind effort of 36 of Americas leading marketing experts to show you the value of determining ROI (return on investment) for your business. By focusing on ROI for each dollar spent in your marketing program, you can calculate how much you are spending on every marketing alternative. You can see in clear numbers which marketing channel is producing the most return for your invested dollars. Once you know this number, you can use it to compare every dollar you ...
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Overview

ROI Marketing Secrets Revealed is a collective MasterMind effort of 36 of Americas leading marketing experts to show you the value of determining ROI (return on investment) for your business. By focusing on ROI for each dollar spent in your marketing program, you can calculate how much you are spending on every marketing alternative. You can see in clear numbers which marketing channel is producing the most return for your invested dollars. Once you know this number, you can use it to compare every dollar you spend on marketing to determine which marketing strategy produces the best return for your business. Your newfound ROI knowledge will allow you to intelligently shift your money to your most effective marketing options, slash wasted expenses that don't produce, and increase the number of prospects you get for every dollar you spend.
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Product Details

  • ISBN-13: 9780615386966
  • Publisher: Celebrity Press
  • Publication date: 7/14/2010
  • Edition description: General Trade
  • Pages: 238
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Richard Seppala, a.k.a. Your ROI Guy, has spent years in direct sales and marketing and is now using his knowledge to help businesses across the nation. He has been referred to as the Call Tracking Expert. Contributing authors to this book are Scott Schumann, DDS, Darrin T. Mish, Esq., Aaron Halderman, A.J. Puedan, Chuck Barnett, Ian Garlic, Jason Ross, Lee Weiner, Nina Hershberger, Steven Placey, Tony Wedel, Brian Horn, Charlie McDermott, Connie Gray, Eddie Diaz, Lindsay Dicks, Harmony Tenney, Jody Murphy, Rajiv Kapur, Roger Salam, Dave VanHoose, Dustin Mathews, Larry Benet, Jim Palmer, Ed OAEKeefe, Dave Lee, Rem Jackson, Tom Foster, Timothy Seward, Jay Henderson, Devin Herz, Scott Strepina, J.W. Dicks, Esq., Nick Nanton, Esq.,
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