R. O. I. Marketing Secrets Revealed

R. O. I. Marketing Secrets Revealed

by Richard Seppala, Nick Nanton, J. W. Dicks
     
 

ROI Marketing Secrets Revealed is a collective MasterMind effort of 36 of Americas leading marketing experts to show you the value of determining ROI (return on investment) for your business. By focusing on ROI for each dollar spent in your marketing program, you can calculate how much you are spending on every marketing alternative. You can see in clear numbers which… See more details below

Overview

ROI Marketing Secrets Revealed is a collective MasterMind effort of 36 of Americas leading marketing experts to show you the value of determining ROI (return on investment) for your business. By focusing on ROI for each dollar spent in your marketing program, you can calculate how much you are spending on every marketing alternative. You can see in clear numbers which marketing channel is producing the most return for your invested dollars. Once you know this number, you can use it to compare every dollar you spend on marketing to determine which marketing strategy produces the best return for your business. Your newfound ROI knowledge will allow you to intelligently shift your money to your most effective marketing options, slash wasted expenses that don't produce, and increase the number of prospects you get for every dollar you spend.

Product Details

ISBN-13:
9780615386966
Publisher:
Celebrity Press
Publication date:
07/14/2010
Edition description:
General Trade
Pages:
238
Product dimensions:
6.20(w) x 9.10(h) x 1.00(d)

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