Race and Affluence: An Archaeology of African America and Consumer Culture / Edition 1

Race and Affluence: An Archaeology of African America and Consumer Culture / Edition 1

by Paul R. Mullins
     
 

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ISBN-10: 0306460890

ISBN-13: 9780306460890

Pub. Date: 04/04/1999

Publisher: Springer US

An archaeological analysis of the centrality of race and racism in American culture. Using a broad range of material, historical, and ethnographic resources from Annapolis, Maryland, during the period 1850 to 1930, the author probes distinctive African-American consumption patterns and examines how those patterns resisted the racist assumptions of the dominant culture

Overview

An archaeological analysis of the centrality of race and racism in American culture. Using a broad range of material, historical, and ethnographic resources from Annapolis, Maryland, during the period 1850 to 1930, the author probes distinctive African-American consumption patterns and examines how those patterns resisted the racist assumptions of the dominant culture while also attempting to demonstrate African-Americans' suitability to full citizenship privileges.

Product Details

ISBN-13:
9780306460890
Publisher:
Springer US
Publication date:
04/04/1999
Series:
Contributions To Global Historical Archaeology Series
Edition description:
1999
Pages:
217
Product dimensions:
6.14(w) x 9.21(h) x 0.36(d)

Table of Contents

1. Racializing Consumer Culture. Racism and Consumption in Annapolis, Maryland. Archaeology and African-American Annapolis. 'If We Were Black': The Politics of Naming. Race and Consumption. 2. The Politicization and Politics of African-American Consumption. Partisan Politics and African-American Material Politicization. Politicizing Consumer Culture: The Politics of Consumption, or the Consumption of Politics? Material Symbolism, Social Subjectivity, and Consumer Agency. Complicating Social Position: Conscious Experience and Dominant Structure. Racialization and Subjectivity in Consumer Culture. 3. Material and Symbolic Racism in Consumer Space. Black Simulacra: Advertising Racial Difference. Patent Medicines and African-American Body Discipline. 'I Left There an Innocent Man': Racism and White Public Space. Race and Racism as Constraining and Enabling. 4. 'Producers as Well as Consumers': Market Space in African-American Annapolis. 'What Can Be Done by the Negro': African-American Entrepreneurship. African-American Marketing in Jim Crow Annapolis. African-American Consumers and Jewish Merchants. Chain and Corner Stores. African-American Consumer Discipline. 5. Moralizing Work and Materialism: The Morals of African-American Labor and Consumption. The Work Ethic and African-American Subjectivity. Wage Slavery: Labor and Material Opportunity in Annapolis. Constructing Genteel Consumers. Moralizing Discourses and Social Struggle. 6. Modes of Consumption: African-American Consumption Tactics. 'What a Race They Are!': Racializing Domestic Labor. Domestic Labor and the Movement of Goods. Ceramics and Communal Reciprocity. Tactical Mediations. 7. Affluent Aspiration: African-American Consumer Desire. 'It Is Your Duty to Live Well': Democratizing Materialism. 'To Live is to Consume!': Consumption as Empowerment. National Markets and African-American Consumers. Racializing Thrift. Aspiration and African-American Consumption. 8. Double Consciousness, Whiteness, and Consumer Culture. References. Index.

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