The Race for a New Game Machine: Creating the Chips Inside the Xbox 360 and the Playstation 3by David Shippy, Mickie Phipps
Pub. Date: 01/01/2009
The Xbox 360 and Playstation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles-how David Shippy and his team of top-notch engineers at the Sony/Toshiba/IBM Design Center (STI) forged the tiny miracle at the core of it all: a revolutionary microprocessor chip that set a new paradigm in personal computing. It's a thrilling, all-or-nothing race to deliver the industry's fastest chip in record time. At stake were the livelihoods-and sanity-of an unsung group of tireless visionaries. At war were the giants Microsoft and Sony.
The tough road to market started in 2001 when Shippy assembled the talent to design the chip for Sony's hotly anticipated PlayStation 3 game console, planned for a late 2005 release. In 2003, a gigantic wrench was thrown into the operation in the form of Microsoft-the software behemoth wanted the STI team's microprocessor for its own Xbox 360 and targeted Christmas, 2005, as well. As they desperately served two masters, balancing Microsoft's "victory or death" attitude and Sony's slow patience and caution, Shippy and his team endured 80-hour workweeks, flaring tempers, crumbled friendships, despair, and finally-triumph.
The Soul of a New Game Machine is a dazzling, behind-the-scenes account of life in the tech world, featuring memorable characters, high-level corporate intrigue, and cutthroat business dealings. Driving the technical accomplishment was the bold vision that inspired the designers at STI, and throughout the book David Shippy and Mickie Phipps reveal the leadership lessons they drew from this experience, including team motivation, fostering innovation, and demanding hard work whileencouraging fun.
- Publication date:
- Product dimensions:
- 6.30(w) x 9.10(h) x 0.90(d)
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From my first understanding of the concept of the "impossible" goal I couldn't stop reading this story of how a widely diverse group of people came together to accomplish the impossible. As the leadership gathered the team, I was amazed at the respect and accomplishments of each member. Creating something new that takes the game world to another level didn't come easy. It took innovation, risks, complex ideas and some of the greatest minds in the world working together to meet huge demands all in the space of a little processor chip. The project faced a time schedule that put the team into a vortex of deadlines, reports, updates and meetings, as the list of all that this new chip needed to do grew longer and longer. The coordination of speed, space, power, graphics, heat and design was enough to tax any engineer, but when the pressure really came on was when both super powers commissioned them to produce similar products on the same timeline. The people in the book are so real that I feel that I have been through long hours into the night with them, slaving to get it right, eating on the run, figuring out how to make it reach all of their goals. My favorite part of the book is the way the leaders keep everybody going with positive feedback, encouragement, dedication, focus, persistence, imagination and a firm belief in the team. They faced controversy, obstacles and "bugs" as they continued to forge ahead, determined to succeed. I don't play the games, design chips, manage projects or do I.T. but I learned a lot along the way as I followed this race.
Race for a New Game Machine reads like a Dan Brown novel. It has corporate intrigue, plot twists, and heroes. The reader is hooked from the opening page and the adventure doesn't stop until the end! It is a story of four technnology superpowers vying for supremacy in the gaming market, as well as making their mark on home computing history. David is a likable hero who takes us along on this ride, as he leads a team of engineers in the creation of the microprocessor that defines the technological advance these superpowers seek. This design team, brought to life in this book, is the soul of this new technology. The story is loaded with funny, interesting, and exciting moments that give the reader the experience of knowing and being a part of the adventure! I think it would make a great movie!