The Race For A New Game Machine:

by David Shippy, Mickie Phipps

Overview

The pioneering game-chip engineers behind the revolutionary Cell microprocessor tell the story of its creation in this “fast-paced tell-all” (Steve Cherry, IEEE Spectrum Magazine).
 
The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles—how David Shippy and his team of engineers at the Sony/Toshiba/IBM Design Center (STI) forged the tiny miracle at the core of it all: a revolutionary microprocessor chip that set a new paradigm in personal computing.
 
In The Race for a New Gaming Machine, Shippy tells the dramatic story in his own words. Here is a dazzling, behind-the-scenes account of life in the tech world, featuring memorable characters, high-level corporate intrigue, and cutthroat business dealings. At stake were the livelihoods—and sanity—of an unsung group of tireless visionaries. At war were the giants Microsoft and Sony. It's a story that's never been told—until now.

Product Details

ISBN-13:	9780806533728
Publisher:	Kensington
Publication date:	01/01/2010
Sold by:	Barnes & Noble
Format:	eBook
Pages:	256
File size:	646 KB

Table of Contents

Introduction ix

Acknowledgments xiii

Note to the Reader xv

Prologue 1

Chapter 1 The Holy Grail Vision 5

Chapter 2 Building a Team for Success 22

Chapter 3 Know Your Competition 36

Chapter 4 Do Your Homework 49

Chapter 5 Inspire Innovation 63

Chapter 6 Work Hard, Play Hard! 76

Chapter 7 Enable Engineering Risk-Taking 104

Chapter 8 Enable Corporate Risk-Taking 117

Chapter 9 Stay Positive, Even in the Swirl of Controversy 132

Chapter 10 Keep Up the Pace 155

Chapter 11 Be Proactive, Anticipate Problems 174

Chapter 12 Celebrate Success! 198

Chapter 13 Plan Ahead, Be Persistent, and Be Patient 208

Epilogue 219

Nerd Word Alley 228

Index 231